Paris (AFP)
France Culture will offer for the first time on the Internet at the beginning of July all the programs of its summer schedule already created, without waiting for their broadcast on the air, announced Thursday the public radio which relies more and more on digital to attract new listeners.
These contents will be put online on July 5, the date on which the radio will begin broadcasting its summer programs, Sandrine Treiner, the station's director, told AFP.
"Everything will be offered in podcasts", as the radio already does more and more often for its documentary series, surveys and other fictions, she assured.
An initiative which is based on the simultaneous success of France Culture on the airwaves and in digital, the two modes of diffusion nourishing each other instead of cannibalizing each other.
According to the latest figures from Médiamétrie, in January-March the radio achieved its best audiences for this period of the year, with nearly 1.6 million daily listeners (or 2.9% of cumulative audience).
At the same time, it garnered 32.4 million digital streams in March alone and rose to second place among French radio stations in podcast listening and downloads.
While other media take a break during the summer, the radio will instead offer a number of new programs.
With a central theme this year: "the desire to tell, both how culture changes the world and how the knowledge we acquire changes our lives", explains Sandrine Treiner.
And this through a series of programs such as "How books are changing the world" with Régis Debray, "the films that have changed our views", or "Eureka", a magazine on the great scientific discoveries.
France Culture will also offer eight "Grandes traversées", these collections devoted to great personalities (François Mitterrand, Diego Maradona, the Countess of Ségur, Gisèle Halimi ...), fictions at the Avignon festival, musical series on weekends ( from Miriam Makeba to Amy Winehouse, including the Beach Boys, Prince or IAM) ...
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