Reporter Zhang Jiaxing

　　"I have been a doctor for more than 30 years, and I feel that the role of'one-to-one' diagnosis and treatment is limited. When I see thirty to fifty patients a day, only dozens of patients benefit." June 15, member of the National Science and Health Experts Bank Wang Guiqiang, director of the Department of Infectious Diseases of Peking University First Hospital, said at a regular press conference of the National Health Commission: There is a kind of work that has eliminated many diseases in the bud, and it has done twice the result with half the effort, and has benefited a large number of people.

　　What Wang Guiqiang mentioned is the first health knowledge popularization action in the Healthy China Action Plan.

"In the final analysis, the purpose of popular science is to'prevent disease', either to eliminate the disease in the bud, or to find, diagnose and treat some diseases early." Wang Guiqiang said that the popularization of health science is scientific, interesting, and time-sensitive. Sex, disseminating and implementing difficult and difficult knowledge to the public in easy-to-understand language is even more a science.

"Explosive styles" appear frequently, health science popularization turned out to be such "flow control"

　　In recent years, from official accounts to Weibo, from short videos to live broadcasts, the communication methods have been turned around and new, and health science popularization is no longer what it used to be like a big-character poster and a blackboard newspaper.

　　If a hospital does not have an official account or headline account, it is likely to be out. If there is no video account or vibrato account, it may not be able to keep up with the times.

　　Health science not only needs to open a service account on each platform, but also a "flow control".

It will only be impressive if you can produce "popular styles" every day or even create an IP.

　　For example, the rumor-defying team of West China Hospital has become a popular health science IP all over the network, and has also introduced peripheral products such as calendars and cultural and creative industries.

Zhang Wei, Secretary of the Party Committee of West China Hospital of Sichuan University, introduced at the meeting that the "Rumor Refutation Team of West China Hospital" adopted a complete system of online publication of popular science works, follow-up of small videos, and cooperative development of cultural and creative products.

　　Whether the health science public buys it or not, first depends on the flow.

Since 2015, the total number of WeChat popular science readings of West China Hospital has exceeded 70 million, and the total number of popular science short videos has been close to 100 million. With the fixed audience, most of the key articles on the official account of West China Hospital can reach ten within an hour. Million+.

　　"From the actual effect, the online audience feedback survey of 83,100 people showed that 60,600 people surveyed showed that their health behaviors and habits were revised under the influence of popular science works, accounting for 72.96%." Zhang Wei said that health science cannot be ignored. Watching the excitement, people are willing to practice and ultimately benefit is the ultimate goal.

Incentives rely on technology, App records the "footprint" of popular science

　　Pursue flow, engage in creativity... These health communication work does not seem to be in line with the professional positioning of doctors.

Someone wants to ask, is this considered a proper job?

　　Don't rush to conclusions and see what the law says.

Wang Guiqiang explained: The Law on Practicing Physicians in my country stipulates that doctors have the statutory responsibility to publicize health knowledge and provide health education to patients.

In other words, diagnosis and treatment activities are the doctor's own job, and health science popularization is also the doctor's duty and responsibility.

　　So the question is, doctors are provided with supporting post treatments for medical treatment and scientific research. What are the benefits of doing health science?

　　When answering a question from a reporter from the Science and Technology Daily, Zhao Jun, the president of Jiangsu Provincial People’s Hospital, said: “The most important thing for health science popularization is to rely on medical staff. To stimulate the mobilization, guide and standardize medical staff to participate in health science popularization, yes Each of our deans is very concerned about issues."

　　In recent years, various places have explored the inclusion of health science popularization work in the assessment mechanism. For example, the evaluation of the first and the best of medical institutions, and the promotion of professional titles of medical staff will take health science popularization into consideration.

But quantifying the workload and effects has always been difficult.

　　The People's Hospital of Jiangsu Province has made a useful attempt, specializing in a set of information systems for the popularization of health sciences.

　　"Through the app on the mobile phone, medical staff can take the initiative to report what health science work was done when and where, whether it was a lecture, a free consultation, a convening of a patient-friends meeting, or an article, how many people participated in these tasks, and what topics What kind of effect will be uploaded to the system in the end.” Zhao Jun introduced that with the help of mobile apps, every medical staff can form his own “footprint” of popular science, which not only has a clear view of what he has done, but also helps the hospital to use it. The content is evaluated and commended based on basis.

　　Whether it is a minor illness or a difficult or severe illness, they are actually afraid of the staring, preventing, and attacking brought about by the popularization of health sciences.

The improvement of the incentive mechanism allows professionals to improve the health literacy of the whole people through science popularization, knowing themselves and the enemy in the battle against diseases, and will not fail in a hundred battles.

According to reports, in 2020, the national health literacy level of residents will reach 23.15%, an increase of 3.98% over 2019, the largest increase in history.