In general, the share of promotional bookings amounted to 19% of all bookings for the specified period.
According to analysts' calculations, users made almost five times more reservations for the promotion than in the previous period, which ran from October 15 to December 5, 2021.
On average, tourists booked hotels for four nights, and the average check was 18.6 thousand rubles.
It is noted that the most active periods in terms of the number of bookings were the weeks from May 3 to May 9 (13% of bookings were made under the promotion), from June 7 to 13 (12%), from April 26 to May 2 (10%).
“We see that this offer is in great demand ... The tourist cashback program has once again proved its effectiveness and helped to stir up the interest of tourists in travel on the eve of the start of the high summer season.
We expect that the growing demand for hotels and positive dynamics will continue until the start of the period of residence for the autumn stage of the program on October 1, 2021, ”said Felix Shpilman, CEO of Ostrovok.ru.
Earlier, Rosturizm announced the extension of sales of vouchers with children's cashback until August 31.