The "National College Student Party History Knowledge Competition", which was recently broadcast on CCTV prime time, fully mobilized a variety of artistic methods and comprehensively used various communication techniques to organically link the two keywords of party history and youth. Style and artistic reproduction of the glorious course of the Chinese Communist Party’s century-old historical development.

This is another excellent work broadcast by CCTV that inherits the red gene and enhances the credibility of academic history following TV programs that have achieved phenomenal dissemination effects such as "Extreme Brush" and "Party History in Art Classics.

　　The "National College Student Party History Knowledge Competition" has many new breakthroughs based on the successful practice of the previous CCTV "Conference" series.

The most important of these is the epic feature of the grand narrative of the competition program at the important time node of the centennial of the founding of the party.

What shines the audience most is the introduction of red classics such as the large-scale music and dance epic "Dongfanghong" and "Long March Group Songs".

Integrating these famous red classic bridge sections with the contest questions and creatively transforming them, the questions themselves have a strong sense of historical scene.

From Chairman Mao's "Seven Lü: Long March" to General Secretary Xi Jinping's "Remembering Jiao Yulu"; from Qu Qiubai's calm and calm before justice in the movie "The White Flower of Autumn", to He Yeduo's 24-word party oath, contested answers The conference helped the audience to cross the historical barriers of time and context, and aroused the audience's strong sense of substitution, thereby completing the contemporary interpretation of the classics of party history and making the heavy historical materials more vivid.

　　There was a question in the contest that left a deep impression on people: "What is the average age of a large representative from all over the party?" The answer is 28 years old.

The host then introduced that Comrade Mao Zedong happened to be 28 years old at that time.

This makes people feel emotional, this age is the graduation age of many doctors and masters today.

It can be said that the Communist Party of China was a vibrant party with youth as its main body at the beginning of its establishment.

　　"Articles are combined for the times, songs and poems are combined for things." The program does not stop at the dissemination of the knowledge level of the 100-year history of the Communist Party of China, but integrates the patriotic sentiments emanating from the current Chinese youth with the revolutionary historical traditions. Exploring the revolutionary spiritual tradition has the foundational role of the cultural psychological structure of contemporary Chinese youth and the leading role of the behavioral choice trend.

The guests commented on the century-old party history with precision and full narrative passion. The three generations of actors, old, middle and young, were full of tears, and the enthusiasm and enthusiasm of young college students made the audience feel the basics of the show from beginning to end. Value Judgment-The great development process of the Communist Party of China is to call heroes among the people, continue to produce heroes, and will continue to emerge the glorious path of heroes.

　　Therefore, instead of viewing the "National College Student Party History Knowledge Competition" as a successful "program planning" product, it is better to understand it as a deep dialogue between the CCTV-related program creation collective and the Chinese Communist Party's centuries-old grand course.

When the epic historical reappearance on the screen meets the audience's internalized real feelings, the emotional resonance that bursts out of it naturally becomes a visual feast of phenomenon-level communication.

　　(Author: Shi Tongyu, a researcher at the Institute of Journalism and Communication, Chinese Academy of Social Sciences)