Rather sea, mountain or ... countryside?

Rural destinations, far from the routine of cities, are popular this year.

After a year punctuated by confinements due to the coronavirus, the French need to find the great outdoors and clean air.

It is, in any case, the trend that is emerging through reservations. 

A great breath of fresh air, far from the incessant hum of the cities.

The option is attracting more and more holidaymakers: many French people have chosen to go to the countryside this summer to cut the daily routine.

Rural stays represent half of bookings on the Airbnb site, compared to only 29% in 2019.

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Why not pitch your tent in the middle of nature?

In the countryside, campsites are rather popular.

"In Cantal, there are 87% more bookings compared to 2019. We can see around 40% or even 50% progress in Le Puy de Dôme and the Alpes de Haute-Provence", indicates Nicolas Dayot.

A practice accentuated with the health crisis of the coronavirus for the president of the National Federation of outdoor hotels.

"These departments are of course Covid-compatible since there is space," he says.

"This corresponds to the rediscovery of French territory. It is a fundamental trend that will not stop with the Covid", he predicts.

"Recharge your batteries, recharge your batteries"

The visit of these territories is based on the fashion of "slow tourism", translate into "quieter tourism".

And the mountain also benefits.

"There is an acceleration phenomenon and we are very far ahead compared to last summer," notes Jean-Marc Silva, president of France Montagne.

For him, if the French go to the great outdoors, it is because they need "more than vacations".

They want to "recharge their batteries, recharge their batteries", assures Jean-Marc Silva.

Before adding: "this is really what people are looking for. They will be able to find it with great happiness this summer".



- Coronavirus: follow the evolution of the situation Sunday, June 13

However, the boom in rural tourism has not yet surpassed the traditional craze for the coast. This year, the Côte d'Azur remains the most popular with holidaymakers according to initial reservations.