- Of course, Instagram has taken on board the criticism of similarity, but my guess is that the platform has noticed that users delete content and even their accounts because of it, says Björn Jeffrey, tech analyst at Svenska Dagbladet.
The ability to hide the number of likes on Instagram has been tested since 2019, but now the features are available for everyone.
What has changed are two settings.
Users can both hide likes on their own posts and on posts shared by others.
According to CEO Adam Mosseri, Instagram now hopes that the new functions will "make people feel good about the time they spend on the platform".
- I think it's a lot about how Instagram has become.
It started as a picture diary where you posted pictures of things you did and today the platform is a way to market yourself, show off your life - and your likes, says Björn Jeffery, tech analyst at Svenska Dagbladet.
But is it just to make people stress less that Instagram has chosen to do this? See how users think the functions work and hear Björn Jeffery's clip above.