At the Grand Hotel in Jönköping, the phone now rings more frequently than it has in the past year.
Above all, it is people who want to come to town to engage in leisure activities.
- We are starting to notice that people are starting to book now before the holidays.
I think you feel that the restrictions ease and then you want to go away, so we see that it starts to increase on the booking side, says Sofia Hagman hotel owner.
Did not have money for the rent
Several industries have been hit hard over the past year due to the corona pandemic.
But the one who has perhaps been hit the hardest is the hotel industry.
Jönköping, which is the fifth most densely populated hotel in the country, has been hit hard given that there have been no fairs at Elmia in recent years.
- It has been very hard, difficult but above all sad not to meet customers.
We have not received enough money for the rent since last summer, so it has been tough, says Miléva Blomberg who is the hotel owner and chairman of Stay in Jkpg.
In the clip, Miléva Blomberg tells how she sees the future.