Sino-Singapore Jingwei Client, May 30th (Xiong Jiali) The International Children’s Day is approaching. What gifts are you going to buy for your children?

The query of the Sino-Singapore Jingwei client found that there are many types of blind boxes related to Children's Day on the online shopping platform.

There are everything from toys, hand-made stationery stickers, to snacks, archaeological music boxes.

Some consumer associations remind parents to be wary of "blind stationery boxes" triggering children's addiction to purchase.

There is an increase in sales of blind boxes related to Children's Day in online stores

　　When asked what gifts to give her children on Children’s Day, Ms. Duan, who lives in Haidian District, Beijing, said, “She wants a blind box for stationery, so I bought a box of gel pen blind box from the wizard series online.”

　　The Sino-Singapore Jingwei client checked a shopping platform and found that "stationery blind boxes" are generally divided into "blind bags" and "neutral pen blind boxes".

The "blind bag" usually contains some random stationery such as gel pens, refills, plastic sleeves, notes, highlighters and so on.

The "Blind Gel Pen Box" contains different series of gel pens. In each series, there is another gel pen as a "hidden model". Compared with ordinary models, buyers are more likely to win "hidden models". low.

　　Screenshot of online shop customer service dialogue

　　It is worth noting that different series of gel pens have different probability of winning "hidden money".

For example, the customer service of a stationery blind box online store told the Sino-Singapore Jingwei client that there are 13 styles of gel pens in a series, and a box (24) can contain all styles, that is, the probability of winning the "hidden style" is 100% .

There are 12 styles of gel pens in another series, but buying a box does not guarantee a 100% "hidden style".

The Sino-Singapore Jingwei client found that the price of a box of gel pens on the network platform ranges from tens of yuan to hundreds of yuan. Because the "hidden model" has a low probability of being selected, it makes everyone more interested in it. Expect it, so it attracts buyers to buy repeatedly.

　　In addition to "stationery blind boxes", blind boxes of toy figures are also popular.

The client of Sino-Singapore Jingwei randomly asked the customer service of a shop that mainly sells blind boxes and learned that the two blind boxes of the shop "cat" and "gufeng" have higher sales. The customer service also said, "Children's Day Blind The box order volume is quite large.” Another online store customer service said that there are more people who buy blind toy boxes. Children’s Day is approaching, and more gifts are bought.

　　Screenshot of online shop customer service dialogue

The market demand is large, but the quality is worrying

　　In January 2021, iiMedia released the "Development Status and Market Research Analysis Report of China's Blind Box Industry in 2020".

It can be seen from the report that the blind box market is in strong demand.

Data shows that in the first half of December 2020, the turnover of blind boxes and derivatives on the 1688 platform was 2.7 times that of the same period in November, and the number of customized buyers increased by 300% year-on-year.

There are also surveys showing that the domestic blind box industry market size was 7.4 billion yuan in 2019 and is expected to exceed 10 billion in 2021.

　　Although the blind box market is large in size and in high demand, quality problems occur from time to time.

The Consumer Protection Committee of Shanghai Pudong New Area commissioned a professional testing agency to test 10 sets of blind box products of different brands in December 2019, and found that 8 samples have hidden dangers of "small parts", which may cause children to block the respiratory tract and isolate the air. The risk of suffocation caused by circulation; Ms. Li, a consumer in Hengshui City, Hebei Province, purchased a blind box online at the price of 47 yuan at the end of July 2020. After receiving it, it was found that the blind box was fake; December 22, 2020 On May 19, "China's first stock of blind box" Bubble Mart was exposed to the second sale of blind box storage.

　　In response to the various chaos in the blind box market, the China Consumers Association issued a document to remind consumers that they should not buy blind boxes only with the mentality of speculation or winning the lottery. They should not be overly addicted, and should not follow trends and comparisons, and must combine their own financial capabilities. , Consumption needs and hobbies, etc., consume rationally, do what you can, be more sensible and calm, and be less blind and impulsive.

　　Xinhua News Agency also commented that when blind box extraction becomes a trend, it is possible to open "Pandora's Box", and some counterfeit and shoddy, out-of-date inventory products and even illegal and prohibited items will also emerge.

"Blind" boxes cannot be sold "blind", let alone a word "blind" to harm consumers' rights and interests.

　　Blind box data map.

Photo by Xiong Jiali of Sino-Singapore Jingwei

Be wary of children's addiction to buying "stationery blind boxes"

　　A parent in Chengdu reported to the Sino-Singapore Jingwei client that his daughter who had just entered the second year of junior high bought a lot of "stationery blind boxes", mainly to draw "hidden money" to show off in front of classmates.

The parent said: "Almost all of my daughter's pocket money is used to buy blind boxes, but currently there is not a collection of them."

　　In response to this phenomenon, Du Leqi, director of the Economic Law Research Society of Jiangsu Law Society and associate professor of Jiangsu University Law School, pointed out in an interview with the media that although the blind box satisfies people’s curiosity to a certain extent, for students, it is currently The “stationery blind boxes” and “toy blind boxes” will stimulate their curiosity and comparison psychology and lead to excessive consumption, which is not conducive to cultivating rational and correct consumer concepts, and has a great negative impact on minors.

　　Recently, Guangzhou Municipal Bureau of Market Supervision and Guangzhou Municipal Bureau of Education jointly issued the "Notice of Guangzhou Municipal Bureau of Market Supervision and Guangzhou Municipal Education Bureau on Further Doing a Good Job in Supervision and Guidance of "Blind Stationery Boxes".

The notice mentioned that it is necessary to strengthen the guidance for parents and children, so that parents, preschool children, and elementary and middle school students should treat the "blind stationery box" in a correct and objective way, avoid blind purchases and excessive consumption by parents, preschool children, and elementary and middle school students, and guide preschool children , Primary and middle school students make rational choices in terms of the price, quality, and resource conservation of stationery.

　　The Shenyang Consumers Association also reminded consumers that products such as "Stationery Blind Boxes" can easily induce children to have a gambling mentality.

Parents should be wary of "stationery blind boxes" triggering children's addiction to purchase. They should guide minors, educate children to correctly understand the role of money, consume rationally, and help minors establish a correct consumption concept.

　　The International Children’s Day of "June 1" is coming soon, will you buy blind boxes for your children?

(Zhongxin Jingwei APP)

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