China Overseas Chinese Network, May 27. According to a report compiled by the European Times, the World Tourism Organization (UNWTO) report pointed out that Spain is one of the most competitive countries in the world for tourism and the second largest tourist receiving country.

However, a research organization recently pointed out that although Spain has a large number of tourists, its purchasing power lags behind other countries.

To this end, the Spanish Tourism Authority stated that they will make efforts to attract Asian tourists, especially Chinese tourists.

　　Spain’s "Abesai" website reported that a report by the Boston Consulting Group pointed out that Spain ranks ninth in the world in terms of tourist purchasing power, one-third less than the “high-end tourists” of France, the United Kingdom, and Italy.

These "high-end tourists" usually take a long vacation to travel and spend about 35,000 euros. A large part of the money is spent on accommodation, and 15,000 euros for dining and shopping.

It can be seen from some bills that many "high-end tourists" hotel orders are 1,000 euros per night, and they go to restaurants with an average of 150 euros per person.

The amount of experience in the museum is about 800 euros, and the beauty treatment is 400 euros.

　　Fernando Valdés, Secretary of the Spanish Tourism Agency, said that Spain has much room for improvement in museum tourism, gastronomic tours, and cultural projects, although he believes that Spain is not inferior to other countries in any respect.

Statistics show that from 2016 to 2019, the number of people going to Spain for food trips increased by 17%, and cultural tourism also increased by 15%.

　　To this end, Spain will make efforts to diversify tourism, use the opportunity of this "tourism revival" (the government provides various support policies for the tourism industry affected by the epidemic), reposition Spanish tourism, and Spain will eliminate the "seasons" in the future. "Sex tourism" not only makes Spain a destination country for the peak tourist season, but also makes Spain a country worth visiting all year round.

　　Affected by the epidemic, the income of high-end tourism in Spain has plummeted by 80%, but industry insiders are still optimistic that as long as the border is opened, income can quickly recover.

Valdés pointed out that Spain should pay more attention to "long-distance travel" tourists in the future, such as Asian tourists, especially Chinese tourists. "Before the epidemic, the average daily consumption of Chinese tourists was three times that of tourists from the United Kingdom and Germany (Spain's largest tourist importing country)." I also cited the example of Japanese tourists, “Although Spain has only 600,000 Japanese tourists, they have contributed 1.476 billion yuan in consumption.”

　　In order to allow Spain to better receive tourists from "from afar", Valdés pointed out the importance of convenient transportation, "Madrid will become an important'hub.' In the past, Madrid was an important hub in the Americas (the United States, Latin America, etc.). Now it It will also become an important corridor linking Spain and Asia."

　　The person in charge of Boston Consuting Group pointed out, “In any plan to attract tourists, how to attract Chinese tourists is the most critical factor.” Chinese tourists have the most amazing purchasing power among tourists from all countries, and the number of Chinese “high-end tourists” accounts for all high-end tourists. Nearly 40% of tourists (37%), followed by EU tourists (17%), Southeast Asian tourists (11%), Russia (10%), Gulf countries (9%), Latin America (8%) and the United States (6%) ).

(Zhao Xiao)