What happened to the Swedish fashion wonder?
Something completely different - including a ticket to the stock exchange in several cases.
Now their stock exchanges are being taken over by completely different businesses.
The streetwear brand Wesc will now be the construction company Vestum.
- The reason why we are buying this company that is already listed is to enter the market faster.
What we see is that the interest both from potential companies to buy and from the market has been extremely high, says Conny Ryk, who is CEO of Vestum to SVT.
Professor: Can not be equated with traditional stock exchange listing
This "do-it-me" method has been applauded by the stock market.
Wesc, as well as industry colleague Odd Molly, which has become a real estate company, has seen prices rise.
Raybased from the IT world has also been rewarded for switching to real estate.
But a takeover of a stock exchange with changed operations cannot be equated with a traditional stock exchange listing, says Professor Per Strömberg at Handels in Stockholm
- In a stock exchange listing process, the company is viewed very carefully.
It is part of the listing, so that it is a seal of quality for a company, says Per Strömberg.
Stockholmsbörsen: Follows up the listing requirements
The fashion business in Odd Molly has now been sold out and Conny Kry, at Vestum, tells SVT that Wesc will go the same way.
Finansinspektionen writes to SVT that they have no control requirements when the business orientation changes for these companies. The Stockholm Stock Exchange, Nasdaq OMX, writes that they check that the listing requirements are still met.