|Live+| On May 10, 2014, General Secretary Xi Jinping proposed “promote the transformation of Chinese manufacturing to Chinese creation, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands” when inspecting China Railway Engineering Equipment Group Co., Ltd. in Henan Province. Promoting the transformation and upgrading of my country's industrial structure and building a Chinese brand pointed out the direction.
Since 2017, my country has designated May 10 every year as "China Brand Day".
Brand is the common pursuit of producers and consumers, the direction of supply-side and demand-side upgrading, and an important manifestation of the comprehensive competitiveness of enterprises and even the country.
Strengthening brand building is conducive to promoting the transformation of an economic power into an economic power, conducive to meeting people's higher-level material and cultural needs, and conducive to promoting Chinese culture and enhancing China's image.
May 10, 2021 is the fifth "Chinese Brand Day".
CCTV Network "Lianbo +" specially sorts out the important expositions of General Secretary Xi Jinping on brand development, and learns and understands with you.
(China Central Radio and Television Station CCTV Network)