Chinanews.com on May 8th. The State Council Information Office held a press conference on the 8th of the "Clearness" series of special actions in 2021.
Xie Dengke, spokesperson of the State Internet Information Office and director of the Network Communication Bureau, said at the meeting that the issue of pushing news information through the PUSH pop-up window will be effectively regulated. It is strictly forbidden to push illegal content, and it is strictly forbidden to push all kinds of vulgar, vulgar and kitsch and other inferior information. Push to disturb the people.
Xie Dengke said that in recent years, PUSH pop-ups to push online news information have become a very important channel for network communication, and also the main traffic entry for various mobile applications with media attributes and public opinion mobilization functions.
For a period of time, the National Cyberspace Administration of China has discovered that some mobile application operators are pursuing commercial interests unilaterally, chasing traffic, and there are chaos such as disorder and disorder in pushing news information through PUSH pop-up windows.
Some violated laws and regulations, frequently pushed some online news information published by the media in violation of the rules, distorted and interpreted major policies, misled the public, confuses the audience, and made noise; some were keen to push some "headline party" articles, spreading vulgar and gossip And thrilling information has become the "amplifier" of low-quality information; some ignore the experience of netizens, and excessively push too much, which seriously disturbs the people; some abuse personalized recommendation methods and methods, users have this feeling, once you click to follow After a certain type of information, this information began to be pushed endlessly, which greatly aggravated the information cocoon room.
In this regard, the majority of netizens have responded very strongly.
Xie Dengke introduced that in response to a series of prominent problems in the PUSH pop-up window pushing news information, such as out-of-order sources, inappropriate content, non-standard value, and excessive push, the National Cyberspace Administration of China decided to carry out special rectification and targeted measures on this issue. Treat both symptoms and root causes.
In the next step, we will focus on three aspects to effectively standardize the order of push news information.
The first measure is to strengthen source control, and it is strictly forbidden to push illegal content.
It will supervise and guide various mobile applications with media attributes and public opinion mobilization functions to operate strictly in accordance with laws and regulations, and it is strictly forbidden to push some online news information published by the media in violation of regulations.
At the same time, it will simultaneously carry out classified rectification of the normalized public accounts for collecting, editing and publishing news information in violation of regulations.
Next, the Cyberspace Administration of China will work with the financial and economic authorities to first conduct special rectification of financial “self-media” accounts that have strong social reactions, spread rumors, and extortion, and effectively regulate the order of online financial information dissemination.
The second measure is to strengthen oriented management, and it is strictly forbidden to push all kinds of low-quality information such as vulgar, vulgar and kitsch.
Mobile application operators will be urged to further establish and improve internal control rules and systems, strengthen the push to push news information through the PUSH pop-up window, actively and effectively filter out all kinds of harmful and undesirable content, and promote mobile applications to truly become a connector for high-quality news information And amplifier.
The third measure is to strengthen orderly operations and prohibit excessive push to disturb the people.
It will supervise mobile application operators to prioritize the experience and social benefits of netizens, optimize the operating rules of pop-up windows, and scientifically determine the frequency of pop-up notifications, so as to avoid excessive information overload to netizens, thereby disrupting normal dissemination order.
At the same time, a series of measures will be taken to further standardize the orderly application of personalized recommendations in PUSH pop-ups, and continuously improve the richness and diversity of information supply.
Xie Dengke mentioned that this special rectification will adhere to problem-oriented and effect-oriented, and first give mobile application operators a certain rectification period and self-inspection period. After the self-inspection and rectification are completed, the network information department will conduct acceptance and implement the rectification requirements. Ineffective mobile applications will be dealt with in accordance with laws and regulations, including suspension of relevant services and fines.