A large-scale trade fair for branded goods has begun on Hainan Island, a resort area in the south where the Chinese government is promoting trade liberalization as an economic driver, and more than 60 countries such as Japan are trying to capture the demand of the Chinese market. And local companies are exhibiting.

The Chinese government has positioned Hainan Island, also known as "Hawaii in China," as a driving force for the economy, and the trade fair that began on the 7th with the aim of expanding consumption is about 1,500 from 69 countries and regions including Japan. Companies are exhibiting.



In China, the number of foreign tourists has dropped sharply due to the impact of the new coronavirus, and the duty-free shops set up on Hainan Island have tripled sales from July last year to last month compared to the same period of the previous year. It has increased more than that.

In an attempt to capture this demand, various brands were exhibited at the venue, and necklaces of over 1.3 billion yen and sports cars of over 220 million yen were also sold.



Japanese companies are also appealing many products such as cosmetics, of which Shiseido China CEO Kentaro Fujiwara said, "We are launching high-value-added products by taking advantage of tax exemption. Yes, the market potential is great. "



The Chinese government has a plan to liberalize trade and investment, such as eliminating tariffs on products imported to Hainan Island by 2025, and hopes to lead to expansion of domestic demand, which is a pillar of future development strategies. is.