Start the clip to see the subtitle fad.

- The subtitles are handled by a machine.

The technology is new and has its shortcomings, says Håkan Grimfeldt, group manager for SVT's live subtitles.

Problems usually arise with dialectal differences in the language or when it comes to the names of things, such as Osbecksgymnasiet.

- Then it guesses and takes what is closest in the sound image.

Then it can be cheesecakes instead.

The subtitles on SVT's news broadcast on SVT Play are, despite their shortcomings, in demand.

Especially from the National Association of the Hearing Impaired.

- They have been driving and believe that it is better to get a text that contains errors than none at all. But it is a constant work with improvements, says Håkan Grimfeldt.