• A Nantes father has just launched “Kicrak Le fruit Bonbon”, already distributed in around thirty supermarkets in the region.

  • It presents its freeze-dried fruit cubes as a much healthier treat than most traditional sweets.

Pork gelatin, glucose syrup, acidifiers, dyes… At a time when consumers are increasingly careful about what they eat, the list of ingredients that make up Smurfs, crocodiles or other sweets can sometimes be scary. In Nantes, when he realized this, a young father decided to launch his own range of sweets. "I wanted to offer my daughter sweets that were less sweet and as healthy as possible," assures Pierre Allain des Beauvais, then looking for new entrepreneurial projects in addition to his wealth management activity. We looked into the matter with two friends, dads too. A solution had to be found. "

After a year of testing and research, these novices launched Kicrak Le fruit Bonbon.

Here, no ingredients with strange names since it is only fruit.

"They are freeze-dried cold which makes them crunchy and helps to preserve fibers, natural vitamins and taste", assures the founder, 38 years old, father of a 3 year old daughter.

In writing, we tested: if the appearance is a little strange, and probably less appetizing than a classic candy, the crispy texture makes the tasting original but closer to that of an aperitif cake.

We had a little trouble immediately recognizing the banana and mango that make up the bag, but the taste is pleasant, sometimes tangy and sometimes sweet, and stays well in the mouth.

In any case, there is none left in the package at the end of the day ...

Around thirty points of sale

If Kicrak admits not having invented the industrial process, the Nantes start-up hopes in any case to democratize it among consumers and reinvent the codes of candy. Already, it has convinced around thirty supermarkets and hypermarkets in the Nantes region to market its fruit cubes. The objective of its founders is now to raise funds to be able to expand the range but also, in the long term, to relocate production to France, while the fruits (pineapple, mango and banana) are currently cultivated and processed in Colombia. Another assortment, peach-blueberry, is due out soon.

“In the meantime, the returns are good, despite the fact that no advertising is made, that it is a high-end product [around 2.50 euros per bag], and that we have mastodons opposite, welcomes Pierre Allain des Beauvais, who is not yet remunerated.

We will see where all this leads us but we are restocking, the customers are happy.

Among them, there are children but also adults.

They take their sachet to work, or after sport as a small snack.

"

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  • Sugar

  • Consumption

  • Large distribution

  • Candies

  • Food

  • Nantes

  • Society