In the middle of the electoral campaign in the
Community of Madrid
, the president of
the Sociological Research Center
(CIS), the socialist José Félix Tezanos, signs an article in the magazine
Temas
in which he insults the voters of the PP and calls them "tabernarios."
Hiding behind some analysts he does not identify, he attributes to the
popular
candidate
, Isabel Díaz Ayuso, a "scarce intellectual and political entity" and highlights his "poor previous trajectory in the PP". The sociologist recalls "the humiliation she had to endure from those who valued her optimal level of competence in her day, commissioning her to
Esperanza Aguirre's
dog
(
Freckles
)". The former member of the Executive of the PSOE compares the candidate for reelection with Donald Trump for his "similar features" and his "lack of brilliant political trajectories" that did not prevent him from achieving "notable electoral successes."
"For this reason," he argues in the magazine that he directs, "we must not neglect the support that such a" peculiar "candidate can obtain. Tezanos warns that Díaz Ayuso has achieved" well-defined support in his antagonism with himself. Pedro Sánchez ".
The person in charge of the CIS analyzes the reasons for the pull of the favorite candidate in all the polls and identifies as the key to success what he calls "tabernity", that is, having resorted to "a broad social sector that gathers around the world of taverns, bars, restaurants and other similar establishments. Establishments that Madrid has in abundance. Possibly more than any other city in the world. "
"From this numerical potentiality, which includes the most frequent customers of such establishments," explains Tezanos, "the candidate and her advisers have developed a sociological and political discourse that, under the banner of freedom - freedom of taverns, I could say - it has managed to mobilize broad support. "
The president of the CIS emphasizes that Ayuso "presents himself as an alternative" to Pedro Sánchez and "as a standard-bearer for those who do not want to be vitally limited by the restrictions" of the pandemic.
"All of which," he continues, "forms a diverse substrate of support made up of businessmen from the sector who operate as efficient permanent electoral agents, along with many young people and regular adults of such establishments."
The sociologist abounds in the fact that "the 'tabernity' -which is even presented as a substantial part of the 'style' and the 'way of being' of Madrid and the people of Madrid- has made it possible to bring together 'new' social sectors, together with important nuclei of the traditional right (also the media) ".
The president of the CIS warns of "a deployment of efforts to try to make us people of Madrid and Spaniards radicalize and bipolarize at the service of certain well-fed political operations supported by powers and communication structures, which even today have not adapted. to the social and political reality of democratic and modern Spain ".
According to the criteria of The Trust Project
Know more
Elections Madrid
Isabel Diaz Ayuso
Jose Felix Tezanos
Elections in Madrid The PP legally requires the CIS to deliver the survey it is doing in the last week of the campaign
Elections in MadridThe CIS of Tezanos lowers the expectations of Isabel Díaz Ayuso and gives the left an advantage
Elections in MadridCitizens and Vox fight not to be devoured by the 'Ayuso effect' at the polls
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