Chinanews.com, April 24. According to a report compiled by the Spanish edition of the European Times, under the epidemic, it is difficult to do business, but Chinese businessmen in Spain are actively seeking development against the trend.
In the first quarter of 2021, more new stores opened in the old town of Pamplona than closed stores.
It also actively innovated in the shop model, which was well received.
According to the “Navarre Daily”, recently, the old town of Pamplona opened 2 new fashion stores, 1 sporting goods store, 1 real estate agency, 1 beauty salon, 1 hearing impaired goods store and 2 new stores in the old town of Pamplona. Hotel.
It is worth mentioning that in the catering industry in the old city, the famous StikBol bar has closed down, and at the beginning of March this year, the store welcomed a new owner-a Chinese owner.
In addition to the purchase of this bar, the Chinese shopkeeper also owns other restaurants in the local catering industry.
In addition, another Chinese company operates a Taiwanese-style milk tea shop in the local area. It opened in mid-March. In addition to drinks, the shop also offers sushi food.
In terms of operation, Chinese businessmen's active exploration of "localized operation" also attracted the attention of Western media.
The “Post” reported that in recent years, as the integration of overseas Chinese and overseas Chinese in the West has continued to deepen, not only the decoration and name of the Spanish Chinese merchants’ shops are closer to the local style, and even the employees are locals.
According to reports, many Chinese businesses have gathered in the Autonomia and Zabalburu areas in the center of Bilbao in northern Spain.
Whether it's nail art, clothing stores, or hundred-yen shops, Chinese businessmen in all walks of life are beginning to become more localized.
Chinese businessmen not only hope that their stores will be more in line with the regional customs and cultural customs of the Basque Country.
On the other hand, Chinese businessmen are also paying more and more attention to hiring Basque natives. This "combination of Chinese and Western" approach not only increases the profit of the business, but also helps solve the employment problem in the local society and makes neighbors feel good about Chinese businessmen. Doubled.
The above phenomenon not only reflects the more mature business philosophy of Chinese businessmen in their career development, but also reflects from the side that the overseas Chinese living in West are realizing the transition from cultural integration to practice integration.
In the context of increasingly flexible business operation models, it has brought very good benefits and results to the local society.
(Tang Yiyi, Zhao Yu)