King Street lets go of the Girondins de Bordeaux: "A reason for the erosion of interest in football is there, before our eyes"

The Girondins de Bordeaux were placed under the protection of the commercial court on Thursday, the American shareholder King Street dropping the club in the midst of a storm.

For Virginie Phulpin, this proves once again that there are investors who have nothing to do in football.

"What a week! We thought we had hit rock bottom with the Super League, its denial of sport and its lightning crash. But no, we're still digging. Until the King Street investment fund, a top representative of the bottom of football business and gravedigger of the Girondins de Bordeaux. This monument of French football suddenly changed address on Thursday, from King Street to the boulevard des illusions perdues. Finally when I say brutally, I mean the club's pithy press release: 'The shareholder made it known that he no longer wishes to support the club and finance its current and future needs. '

At least, it's clear.

When you leave the ship as your team is struggling to hold on, when players learn of your disengagement as they get off the plane for a last-ditch internship, when everyone should be united in the face of adversity, it is good that your club and football in general are the least of your worries.

A final release of shame and then goes.

Without assuming anything.

After King Street, you turn right, and you are at a dead end.

It's a brutal end, yes, but after a long agony.

It's been a long time since the Girondins de Bordeaux began their descent into hell ...

King Street can hide behind the health crisis and that of television rights to justify its withdrawal in the open countryside.

But the shareholder did not wait for these crises to accumulate the fiascos, alone.

Whether sporting, financially or in its relationship with the supporters, it's been two years since it's a grand slam of anything in Bordeaux.

This is what happens when you enter football without knowing anything about it, disdaining the game, the history, the big names of the club and the fans.

These supporters, who have been sounding the alarm bells in the void for months, demonstrate relentlessly and come up against a wall of incomprehension and blocked ears.

King Street believed he could run a football club like a normal business and make a profit. But that's not how it works. At some point we will have to stop asking ourselves why there is an erosion of interest in football. The answer is there, right in front of our eyes. It's not fair because young people can't stay focused 90 minutes before a game. It is because there are investors who have nothing to do there, who trample traditions and values. They break dreams, as they have just broken the Girondins de Bordeaux. "