The "100 Million Meals" campaign succeeds in achieving the 100 million meals 10 days after its launch and continues to double the collection of contributions.

The 100 Million Meals Campaign, the largest campaign in the region to feed food during the blessed month of Ramadan in 30 countries in the continents of Africa, Asia, Europe and South America, has succeeded in collecting 100 million dirhams from the donations of philanthropists, individuals and institutions from inside and outside the UAE, equivalent to 100 million meals, After 10 days to launch, achieving its goal in a third of the prescribed time period.

Despite fully achieving its goals of providing 100 million meals to the needy and the target groups in the countries it covers, the 100 million meals campaign continues to enable philanthropists, philanthropists and white-handsome businessmen, companies, institutions and community members to reach their donations and cash contributions to broader humanitarian, relief and geographic horizons around the world. Without discrimination.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced two days before the beginning of the blessed month of Ramadan the launch of the "100 Million Meals" campaign.Under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, with the aim of enabling philanthropists and philanthropists, individuals, institutions and companies inside and outside the UAE to donate to provide food support to the needy and lower-income groups in 30 countries, in cooperation with the United Nations World Food Program and the regional network For food banks and the Mohammed bin Rashid Al Maktoum Charitable and Humanitarian Foundation affiliated with the Mohammed bin Rashid Al Maktoum Global Initiatives, in addition to a number of charitable and relief organizations and associations in the countries covered by the campaign in the four continents, so that storable food parcels are delivered to the beneficiaries of individuals and families directly to Their places of residence or locations through campaign partners such as food banks and local civil society organizations.

human values

The Minister of Cabinet Affairs and Secretary General of the Mohammed bin Rashid Al Maktoum Global Initiatives, Mohammed bin Abdullah Al Gergawi, affirmed that the success of the 100 million meals campaign in achieving its goal and collecting 100 million dirhams 10 days after its launch translates the human values ​​of the UAE community in all its categories and institutions into giving, compassion and solidarity. The humanitarian and active contribution in supporting the charitable work initiatives launched and implemented by the state to support the needy around the world.

He said that the desire of philanthropists and philanthropists from individuals, companies and institutions to contribute to the campaign that translates the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to institutionalize charitable and humanitarian work, confirms the transformation of organized, systematic and sustainable charitable work into a comprehensive community culture in the UAE.

Al-Gergawi indicated that the campaign of 100 million meals has registered 185,000 donors and contributors to the campaign so far, indicating that 12 food banks, UAE charities and the World Food Program are partners in the distribution in 30 countries.

He added that the contributors, with their cash donations to the 100 million meals campaign, formed a safety net to provide aid and relief and provide food support to the least able groups in the countries covered by the campaign, after the campaign succeeded in expanding its scope to broader geographical horizons, which enabled philanthropic individuals and institutions to reach With their donations to the humanitarian and relief spaces I welcome.

His Excellency added that the 100 Million Meals campaign not only succeeded in achieving its goal, but rather with the creation of broad community interaction, and produced a charitable and relief movement in solidarity with its noble humanitarian goals, which establishes the status of charitable work in the UAE as a culture of a people who practices it in their daily life.

He pointed out that the 100 million meals campaign, in light of the success it achieved in 10 days of its launch, coinciding with the expansion of its geographical scope to include 30 countries in 4 continents around the world, contributes to cementing the UAE's position at the forefront of the world's most generous and benevolent countries.

Mohammed Al-Gergawi appreciated the turnout of donors, including individuals, businessmen, companies, commercial groups, the business community, government and private institutions, economic and charitable activities, and community and humanitarian work bodies from inside and outside the country to contribute to the campaign of 100 million meals, stressing that this turnout reflects the spirit of brotherhood and solidarity of the UAE in the face of the humanitarian challenges represented. With hunger and malnutrition, and it shows the genuine humanitarian mineral for the leadership of the state, its citizens and residents, in providing relief and support to the peoples of the world.

Donations continue to flow

Cash donations continue to flow to the campaign of 100 million meals from the benefactors of various groups through the four channels of receiving contributions, which include the website www.100millionmeals.ae, and the bank transfer to the campaign account in Dubai Islamic Bank which is: "AE08 0240 0015 2097 7815 201" or from Through SMS text messages through du and Etisalat networks, the campaign also allows you to donate directly by contacting the campaign team at the call center at the toll-free number 8004999 or email info@100MillionMeals.ae. 

Distribution of food parcels

In conjunction with its success in achieving a comprehensive community mobility in which individuals and institutions were keen to contribute and donate in support of the campaign that feeds food to the needy in 30 countries, the 100 million meals campaign had already started the distribution of food parcels to the target groups of low-income and lower-income families, orphans, widows, refugees and residents. The camps, in cooperation with the campaign's global, regional and local partners.

The campaign is also coordinating with the "World Food Program" to distribute 20 percent of food parcels in refugee and displacement camps in Palestine, Jordan and Bangladesh. 

Good Auctions

To expand the horizons of charitable and humanitarian work into more welcoming spaces, the 100 million meals campaign is accompanied by the organization of a series of charitable auctions, the proceeds of which are provided to provide food parcels to the beneficiaries of the campaign in 30 countries. April 24, 2021 in Dubai displays rare artworks by prominent artists, celebrities, sports stars, and personal collections of world leaders topped by a piece of the honorable Kaaba cloth presented by His Highness Sheikh Mohammed bin Rashid Al Maktoum, in addition to works by the late African leader Nelson Mandela, artists Pablo Picasso and Salvador Dali, Henry Matisse, and Juan Miro. The auction will witness the participation of international stars and artists such as Will Smith and Sasha Jefri, the owner of the largest painting on canvas in the world recorded by the Guinness Book of Records after it was completed by Jefri for seven months in Dubai. 

Mohammed bin Rashid Al Maktoum Global Initiatives is holding a silent auction of 53 paintings and rare art pieces and exclusive experiences via the website for an auction of 100 million meals from 19 to 30 April 2021, with proceeds also going to the 100 million meals campaign.

Contributions from all groups 

During the 10 days since the launch of the 100 Million Meals Campaign, the campaign has received cash contributions through the four donation channels from 185,000 institutional and individual donors inside and outside the UAE, and the total value of donations reached 100 million dirhams, equivalent to 100 million meals.

The 100 million meals campaign website, SMS text messages and the Dubai e-payment portal received contributions of 11 million dirhams.

As for direct bank transfers to the campaign’s bank account, they amounted to the equivalent of 40 million dirhams. 

The Mohammed bin Rashid Al Maktoum Humanitarian and Charitable Establishment and Dar Al Ber were on top of the list of the most prominent institutions that contributed to the support of the 100 million meals campaign, each guaranteeing 20 million dirhams, equivalent to 20 million meals. 

It is noteworthy that the 100 million meals campaign was launched under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, which embraces 33 humanitarian, community and development institutions concerned with establishing a culture of humanitarian, relief, charitable and development work and spreading hope thanks to various programs and projects that focus on the less fortunate and the needy and disadvantaged groups in fragile societies. . Mohammed bin Rashid Al Maktoum's global initiatives serve humanitarian goals and objectives, without any discrimination on the basis of gender, race or religion.

The initiative "100 million meals" comes within the axis of humanitarian aid and relief, which is one of the five main axes that form the pillars of the work of the Mohammed bin Rashid Al Maktoum Global Initiatives.

The "100 million meals" campaign is also a continuation of the "10 million meals" campaign that was launched last Ramadan to support groups in need locally and who were affected by the challenges presented by the outbreak of the new Corona virus (Covid-19), as the campaign expanded externally to focus on the needy groups in 30 countries around the world.

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