The region's largest campaign to feed food in 20 countries

Mohammed bin Rashid launches "100 million meals" in the name of the Emirates

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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced yesterday the launch of the "100 Million Meals" campaign, the largest campaign in the region to feed food in 20 countries during the month of Ramadan, from Ghana in the west to Pakistan in the east, and in the heart. Including the Arab world, to provide food support to the needy and needy families in the Arab region and the continents of Africa and Asia, and to contribute to overcoming the hunger challenge in the world.

The "100 Million Meals Campaign" enables everyone, inside and outside the Emirates, to donate to combat hunger, provide food support to vulnerable communities and lower-income groups, and allow individuals, institutions, companies, businessmen and all segments of society, and economic actors, to contribute to facing the global hunger challenge, and to devote the values ​​of giving In the month of goodness, and support the largest campaign of its kind in the region to provide 100 million meals to the needy, needy families and vulnerable groups in lower-income communities, in coordination with the regional network of food banks and relevant institutions in the countries covered by the campaign in the Arab, African and Asian countries.

His Highness Sheikh Mohammed bin Rashid Al Maktoum said: “Feeding food during the month of fasting is one of the best that the honorable people of the Emirates can offer to their brothers in humanity.”

His Highness added: "The (Covid-19) pandemic has pushed many peoples into difficult living challenges ... and has also pushed us to be among the most generous, compassionate and sympathetic people to the suffering of others."

His Highness renewed confidence in all those who are keen on charitable and humanitarian work, saying: “We will work with humanitarian societies, companies, institutions and philanthropists, to join us in sending 100 million humanitarian messages in the month of goodness in the name of the UAE.”

He stressed that the UAE was, is and will remain a pioneer in doing good .. “Because this country was built on good, and the secret of its prosperity is its love for the good of all peoples,” stressing his Highness on the concerted efforts to face the global challenge represented by the problem of hunger: “There are 52 million people who are threatened with hunger. Only four hours away from us .. Whoever turns his back on these numbers does not deserve the honor of belonging to humanity. ”

His Highness said: "The economic conditions imposed by the (Covid-19) pandemic motivate us more for more giving ... and more goodness ... and charity raises the scourge."

His Highness concluded by saying: "Today we have an opportunity to send 100 million messages of love from the people of the Emirates to 20 countries around the world."

The largest campaign in the region to feed food is organized by the Mohammed bin Rashid Al Maktoum Global Initiatives, and supervised in cooperation with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, one of the initiatives of Mohammed bin Rashid Al Maktoum Global, and in partnership with the Regional Network of Food Banks and the World Food Program to address To challenge hunger and malnutrition, and the specialized humanitarian and charitable institutions in the countries covered by the campaign, in addition to a number of relevant humanitarian and charitable institutions and societies in the UAE, in conjunction with the advent of the blessed month of Ramadan.

The campaign is a practical response to one of the biggest challenges facing the world today, which is hunger and malnutrition, and aims to address this urgent problem, in a way that will positively affect the suffering of individuals and families, improve the health of society and protect it from diseases related to malnutrition, and accelerate the pace of recovery and recovery again. In various fields of economic, social and human development, after securing the basic need of food, in a way that supports the achievement of the United Nations Sustainable Development Goals for the year 2030, in which the fight against hunger is among the most important of the 17 goals that humanity cooperates to achieve.

The campaign supports international efforts to combat hunger, and covers more than 20 countries, including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda, Egypt and others. While more than 52 million people in the countries of the Middle East and North Africa suffer from hunger, a donation of one dirham contributes to providing the basic ingredients for preparing A meal in lower-income communities targeted by the campaign.

The 100 Million Meals campaign launches from the values ​​of consoling the hungry and supporting the needy, which the blessed month of Ramadan carries, which coincides with the campaign, to support global efforts to reduce the problems of hunger and malnutrition that afflict more than 820 million people in the world, while 45% of Children under five die from malnutrition, while a child dies every 10 seconds from a disease related to hunger, which is also the main cause of more deaths than HIV, malaria and tuberculosis combined.

The campaign also constitutes practical support for international efforts to reduce food waste practices and irresponsible handling of its stocks, and enhances awareness of the importance of applying rationalization, personal and institutional responsibility and governance in the field of food management, and providing food security for the lowest income groups, especially in light of the waste of one third of food every year, including Equivalent to 1.3 billion tons annually, and an average of 2.6 trillion dollars at the global level, at a time that a quarter of food wasted around the world can feed 870 million people, if there are initiatives that adopt rational mechanisms for its distribution.

The campaign coincides with the blessed month of Ramadan, with the values ​​of giving, sacrifice, solidarity and compassion, which are represented by the month of righteousness and charity, and renewed annually by the leadership of the state and its society, and consecrated in the approach of humanitarian work that the state applies without discrimination on the basis of race, religion or region, by extending a hand of aid and assistance to all peoples. In the world in crises, disasters and humanitarian emergencies.

The 100 Million Meals Campaign seeks to provide a safety net that provides the basic components of meals to millions of the poor, through the material contributions coming from institutions and individuals who weave together a comprehensive solidarity network that emanates from the UAE, and produces a positive community movement that supports the provision of immediate solutions to the problems of hunger, and benefits from The campaign, its tools, tools and regional partnerships to reach tens of millions of beneficiaries in the region and the world urgently and directly.

The campaign also aims to alleviate the effects on individuals and families and the burdens borne by societies in a number of countries, whose health, economic and social impacts negatively affect them and the development of their societies.

The campaign provides food support to the lowest-income groups in the target countries, in addition to contributing to efforts to combat hunger and poverty, and to provide basic foodstuffs to the beneficiaries of the campaign, in conjunction with the advent of the blessed month of Ramadan, and the values ​​of solidarity, compassion, and extending a helping hand to the needy.

The campaign opens the door for everyone from inside and outside the UAE to contribute to supporting individuals and needy families, by donating the value of a meal starting from one dirham, to deliver food parcels to the beneficiaries of individuals and families directly to their places of residence or locations.

The campaign receives donations and contributions from institutions and individuals through four main channels, namely: the campaign website www.100millionmeals.ae, whereby any person or institution can purchase a certain number of meals, each according to his ability, while the campaign center receives the donations of the shareholders via the number The free call 8004999, and shareholders can also donate through the bank account designated for the campaign through Dubai Islamic Bank, which is AE08 0240 0015 2097 7815 201.

Those wishing to contribute can make a donation by sending the word "meal" or "meal" in English, in the form of an SMS text message to specific numbers on the "du" and "Etisalat" networks in the UAE, so that the equivalent of a certain number of meals is purchased, starting from 10 meals, to reach the beneficiaries in the form of food parcels to the beneficiaries in the countries covered by the campaign

Spirit of human solidarity

While the options for the contributions of individuals of different nationalities inside and outside the country to the campaign address the sense of human solidarity and solidarity with the needy and extend a helping hand and support to those affected by hunger, opening the door for contributions to the various economic groups and actors in the '100 Million Meals' campaign constitutes confidence in the pivotal role of the private sector and its institutions in Empowering vulnerable and lower-income communities, based on a sense of institutional social responsibility and in order to contribute to achieving balanced development with the participation of institutions, companies and businessmen from various sectors in the UAE.

More than 20 countries

The 100 Million Meals Campaign represents a quantitative and geographical expansion of the 10 million meals campaign that the UAE witnessed last Ramadan, to support individuals and families affected by the "Covid-19" pandemic and its repercussions, and it achieved a broad interaction and a comprehensive response, surpassing the goal of 10 million meals even before the end of the campaign. It created an integrated community movement to provide food support to those in need, whether through financial contributions or in-kind donations.

The "100 Million Meals" campaign expands this year to more than 20 countries from Pakistan in the east to Ghana in the west and in between, and provides meals to combat hunger in the communities most in need of assistance.

The regional network of food banks, established in 2013, in the International Humanitarian City in Dubai in the United Arab Emirates, as a non-profit organization, works to support the campaign by undertaking the distribution of food parcels and foodstuffs in the various countries covered by the campaign, and as an umbrella for dozens of food banks, the network will work on Providing the logistics services required to deliver food parcels to their beneficiaries at their locations in the countries covered by the 100 million meals campaign.

Vice President of the State:

• "The UAE was, is and will remain a pioneer in doing good because this state was built on goodness ... and the secret of its prosperity is its love for the good of all peoples."

• “There are 52 million people threatened with starvation just four hours away ... and whoever turns his back on these numbers does not deserve the honor of belonging to humanity.”

• «Feeding food during the month of fasting is one of the best that the honorable people of the Emirates can offer to their brothers in humanity.

• “The pandemic has pushed many peoples into difficult challenges ... and it has also pushed us to be one of the most generous and compassionate people with others.”

A culture of hope

The Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, which was launched in 2015, as a central institution that includes more than 30 initiatives and institutions, organizes the "100 Million Meals" campaign and supervises its various operations.

The 100 Million Meals Campaign is a new addition to the series of initiatives launched by the Foundation, and constitutes an umbrella for dozens of humanitarian, relief and development institutions and initiatives sponsored by His Highness Sheikh Mohammed bin Rashid Al Maktoum, for more than 20 years, and supports the institutionalization of humanitarian work, and consecrates the culture of hope and positive initiatives. In the region and in the world.

100 million meals

■■ The door to monetary contributions to the campaign is open to individuals, companies, institutions and businessmen.

■■ One dirham is equivalent to the basic ingredients of a meal in the areas covered by the campaign.

■■ «100 Million Meals» is a continuation of the success of the «10 Million Meals» campaign last Ramadan.

■■ The campaign supports international efforts to combat hunger and covers more than 20 countries, including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt.

■■ A child dies every 10 seconds from a cause related to hunger, and 45% of deaths in children under the age of five are related to malnutrition.

World Food Program

The United Nations World Food Program is collaborating with the "100 Million Meals" campaign to distribute a portion of the campaign's contributions to a number of lower-income countries and communities.

The contributions that the state monitors to the humanitarian goals of the program constitute its keenness to support international efforts to overcome the challenge of hunger in the world, as the country ranked fifth in the world in the list of the largest donors in 2019, with a value of $ 270 million, after the United States of America, Britain, the European Union and Germany. .

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