China News Service, London, April 7 (Xingyi Zhao) The British government officially announced the establishment of the Digital Market Unit on the 7th to prevent digital technology giants from using their market dominance to stifle competition and innovation.

  The new department is set up within the UK Competition and Markets Authority (CMA). The temporary head is Will Hayter, who was responsible for supporting the transition to Brexit in the Cabinet Office.

  The British government announced that the ministry’s job responsibility is to balance the relationship between large-scale digital market technology companies and content providers and advertisers, formulate new codes of conduct, and promote the development of the digital information industry.

  Kwasi Kwarteng, Secretary of State for the Ministry of Business, Energy and Industrial Strategy of the United Kingdom, said that the new public support for competition in the United Kingdom will help curb the dominance of digital technology giants such as Facebook and Google, and set off in the entire market A wave of innovation and to ensure that small businesses will not be squeezed out of the market.

  According to the plan, the Ministry will work closely with important regulatory agencies such as the Information Commissioner's Office, Ofcom, and Financial Conduct Authority to fully protect consumers and businesses, The new system maintains consistency and effectiveness.

  Andrea Coscelli, chief executive of the UK Competition and Markets Authority (CMA), said that today is a new step taken by the UK towards creating a level playing field in the digital market.

The Digital Marketing Department will become the world's leading center of expertise in this field. As long as it has powerful functions, I believe it will play a key role in helping the UK's innovative industries to flourish and ensuring better services for customers.

  Official data show that the digital industry market contributed nearly 150 billion pounds to the UK economy in 2018, bringing significant opportunities, productivity and creativity to the UK.

In 2019, the UK spent approximately £14 billion on digital advertising, of which approximately 80% went to large companies such as Google and Facebook.

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