United States: "Devil's Shoes" annoy manufacturer Nike
The model in question would initially be an Air Max 97 sneaker manufactured by Nike (photo from an advertising campaign of the company), to which have been added some distinctive signs reminiscent of the devil, in particular a pentagram (five-pointed star), sometimes considered a satanic symbol.
REUTERS - FLORENCE LO
Text by: RFI Follow
2 min
In the United States, the manufacturer Nike wins a round against MSCHF, the company which hijacked one of its models of "comma sneakers" to make it limited editions.
Publicity
Read more
The shoes, baptized
Satan Shoes
, or “Devil's Shoes”, for their references to hell and the devil have created controversy, especially on social networks.
To the point that a New York court banned the sale of this shoe pending a decision on the merits of the case.
The 666 copies were to sell for over $ 1,000 each.
Two days after the announcement of Nike's complaint, the New York company producing these
Satan shoes
in collaboration with rapper Lil Nas X will have to stop selling it.
Nike, which was not consulted for the development of this shoe, strongly inspired by one of its models, filed a complaint for infringement of a registered trademark.
Negative reactions
His lawyers highlight the extremely negative reactions that the model may have aroused on social networks.
But the references to hell, the drop of blood that would have been diluted in the fluid in the sole, all this is above all art, retort the managers of the small New York company, MSCHF.
She claims that her approach does not imply the Nike brand in any way, except that the recognizable Nike comma is protected by a license, replies the equipment manufacturer.
While waiting for the possible trial which will decide on the merits of the case, the
Satan shoes
will remain in their box at least until April 14, when the company is summoned to court.
►
To read also: Uyghurs: Nike joins H&M in the turmoil in China
Newsletter
Receive all international news directly in your mailbox
I subscribe
Follow all the international news by downloading the RFI application
google-play-badge_FR
United States
Trade and distribution
Justice
Economy
On the same subject
The phone maker Xiaomi on the US blacklist
American surcharges on French wines levied as of Tuesday
Economy: US and UK fine-tune their customs deal