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Schwerin (dpa / mv) - Mecklenburg-Western Pomerania's CDU state chief Michael Sack is working on improving his previously rather low level of awareness in the state.
The challenger to Prime Minister Manuela Schwesig (SPD) uses the Internet for the state elections at the end of September.
The 48-year-old district administrator of the Vorpommern-Greifswald district provides information about his life, his political career and his goals on the newly set up “michaelsack.jetzt” page.
"Now I would like to work with full commitment as Prime Minister for our Mecklenburg-Western Pomerania and do the best for our future," it says on the site with video recordings, which, however, cannot be found on the homepage of the CDU regional association.
According to a party spokesman, the advertising in its own right is an initial result of the cooperation between the Northeast CDU and the campaigning bureau of the Vienna PR strategist Philipp Maderthaner.
Its agency had already organized successful election campaigns for the Austrian Chancellor Sebastian Kurz and Saxony's Prime Minister Michael Kretschmer (CDU).
At the beginning of March, at a party congress in Güstrow, Sack was nominated by a large majority as the top candidate for the state election.
He had previously announced that, in view of the corona-related restrictions in the election campaign, he wanted to use the Internet and social media more intensively.
In his surprising election as the new regional party leader last summer, Sack addressed Schwesig with a declaration of war, but afterwards he avoided the public argument.
In the latest voter polls, the Northeast CDU was roughly on a par with coalition partner SPD, which, however, relies entirely on Schwesig's popularity and sees good chances of becoming the strongest force in Mecklenburg-Western Pomerania on September 26th.
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© dpa-infocom, dpa: 210401-99-54768 / 2
Maderthaner agency
CDU regional association MV
Video with CDU country chief Sack