As the global fast food company Burger King compares its hamburger to the ship'Evergiven' that was stranded on the Suez Canal, mixed reactions are coming out.
On the 31st of last month in local time, foreign media such as Fox News of the United States reported that netizens were controversial over the'Waper Double' advertisement of the Burger King Chile branch.
Burger King's Chilean subsidiary's official Instagram posted an image on the 27th of last month that'Wafer Double' is completely blocking the Suez Canal.
On top of that, the words'Wafer Double, maybe we made it too big' were engraved, and the posts received over 1,600 likes.
In the comments, weeping and smiling emojis were followed by favorable reactions such as "It's fun" and "It's a good marketing".
However, some expressed discomfort, saying, "Taking advantage of other people's pain will lower your respect."
Earlier, major foreign media reported that the Suez Canal, which accounts for about 12% of global trade each day, could have been blocked, disrupting billions of dollars in international trade.
The ad controversy took place just weeks after Burger King's UK branch was criticized in March for a tweet related to promoting International Women's Day.
At the time, Burger King's British branch posted the phrase "Women belong in the kitchen" to remind them that the percentage of women working in the restaurant industry was low. I apologized for the headwind of "sexist phrases".
This is'News Pick'.
(Photo = Burger King Chile branch Instagram, UK branch Twitter capture, Yonhap News)