There are mixed reactions when Burger King, a global fast food company, compares its hamburgers to the ship'Evergiven' that was stranded on the Suez Canal.



On the 31st of last month in local time, foreign media such as Fox News of the United States reported that netizens were controversial over the'Waper Double' advertisement of the Burger King Chile branch.



Burger King's Chilean subsidiary's official Instagram posted an image on the 27th of last month that'Wafer Double' is tightly blocking the Suez Canal.

On top of that, I put the words'Wafer Double, maybe we made it too big', and the posts received over 1600'Likes'.



In the comments, weeping and smiling emojis were followed by favorable reactions such as "It's fun" and "It's a good marketing".

However, some expressed discomfort, saying, "Taking advantage of other people's pain will lower your respect."




Earlier, a major foreign press reported that billions of dollars of international trade could have been hampered by the blockage of the Suez Canal, which accounts for about 12% of global trade each day.



The ad controversy also took place just weeks after Burger King's UK branch in March was criticized for tweeting about promoting International Women's Day.




Burger King's British branch at the time posted the phrase "Women belong in the kitchen" to remind them that the percentage of women working in the restaurant industry was low, and then "to limit the role of women to specific labor." Apologized for the headwind of "sexist phrases".



This is'News Pick'.



(Photo = Burger King Chile and UK branch Instagram, Twitter capture, Yonhap News)