Chinanews.com, March 25. According to Singapore’s Lianhe Zaobao, Singapore’s Chinatown merchants and e-commerce platforms are expanding their online business. If people are shopping in Chinatown, if they catch "Chinatown elves" on their mobile apps. , You can buy Hong Kong-style set meals or health-care scented tea at preferential prices.

　　In order to help Chinatown businesses keep up with the pace of the digital economy, the Infocomm Media Development Authority, Singapore Enterprise Development Board and Singapore Tourism Board jointly launched the Chinatown digital transformation plan, appointing restaurant reservation platform Chope and e-commerce platform Qoo10 has customized digital plans for the Chinatown business district.

　　The two technology partners will provide merchants with guidance on digital marketing, promotion and training. The goal is to attract 250 merchants to join the program by the end of April next year.

　　Locals and tourists frequently visit Chinatown, Telok Ayer and Bukit Pasoh, where there are about 1,000 businesses from all walks of life.

The Chinatown Digital Transformation Committee hopes to use digital tools to improve the overall experience of businesses and customers in this area.

　　Qoo10's "ChinatownMons" (ChinatownMons) is similar to the mobile game Pokémon. After users catch the sprites scattered in Chinatown attractions, they can exchange them for coupons to use in participating stores.

In order to attract more people to come, Chinatown merchants can also provide discounts for users who choose to pick up the goods at the store.

　　Qiaopu will assist Chinatown restaurants to launch promotional activities on the platform, such as cash coupons, buffet and package discounts, etc. Accommodation operators can participate in "Dine & Stay" (means dining and accommodation) home holiday package discounts .

　　Happy Ice Room is one of the first batch of about 50 merchants to participate in the plan, and is holding promotional activities on the Qoo10 platform.

As long as the public catches the "Chinatown Fairy", they can buy a set of egg tarts, pineapple buns and Hong Kong-style milk tea at the original price of RMB 8 for RMB 6 and 9.

　　Chen Shaowei, director of Happy Ice Room Singapore, revealed that they are currently cooperating with multiple e-commerce platforms, and online sales account for about 30 to 40% of daily sales, including pick-up at the store and food delivery services after placing an online order.

He pointed out that the benefit of digitalization is to enhance the customer experience. For example, customers pick up the goods in the store after placing an order on the platform, which can save time in queuing.

　　Taishan Pharmacy, a long-established Chinese medicine company with a history of more than 60 years, originally only sold more than 30 products online. Last year, the new crown pneumonia epidemic caused a sharp decline in physical store customers, and the drug company is actively transforming into digitalization.

　　Chen Meiyi, general manager of Taishan Pharmaceuticals, pointed out that online sales have now increased by 10 times year-on-year, and by 20 times during the Lunar New Year, there are more than 200 types of products on the website.

　　She mentioned that although online sales only accounted for a small part of the total sales, drug banks will still actively try different digital transformation solutions in the future.

"Chinatown Fairy" is one example. Scented tea with an original price of 35 yuan and 9 cents can be purchased for 29 yuan and 9 cents.

　　Following the Jurong Town Hall and the Toa Payoh Center, the Singapore Chinese Chamber of Commerce & Industry and the Enterprise Development Council jointly established the Chinatown SME Center in Chinatown Point, which is also the third SME center jointly established by the two parties.

　　Huang Shanzhong, president of the Chinese General Chamber of Commerce, pointed out that the main task of the center is to provide business and productivity consulting services for SMEs. In addition, it will also hold workshops to help businesses make good use of government assistance programs.

(Zhuo Yanwei)