While inbound consumption of tourists from overseas is declining due to the spread of the new coronavirus infection, a Japanese department store in Tianjin, China is holding an event to promote sales of crafts and local sake from all over Japan. ..
This event is held by the Council of Local Authorities for International Relations, which supports the overseas expansion of local governments, in Tianjin Isetan, Tianjin, China, where crafts and local sake are exhibited by 26 local governments in Japan.
Among them, there were smartphone cases with a gorgeous pattern of Ishikawa Prefecture's traditional craft "Yamanaka Lacquerware" and Nanbu Tekki in Iwate Prefecture, which shoppers were looking forward to.
Shoppers said that Japanese products were "elaborate" or "very beautiful and ingenious."
While the number of Chinese tourists visiting Japan is drastically decreasing due to the influence of the new coronavirus, "cross-border e-commerce", which sells products directly to Chinese consumers via online shopping, is becoming a key to expanding sales channels, but there is little know-how. There are some aspects that are difficult for companies to enter.
Kensei Okawa, director of the Shanghai office in Ishikawa Prefecture, who exhibited the product, said, "Cross-border EC is essential in the Chinese market, but there are many companies that are difficult to work on alone, and we support them as a local government. I want to target the layer. "