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Gütersloh (dpa) - In the future, the kitchen appliance manufacturer Miele also wants to benefit from the growing enthusiasm of consumers for grilling in the open air.

The Gütersloh premium provider is therefore taking over 75.1 percent of the grill specialist Otto Wilde Grillers, as he announced in Gütersloh on Tuesday.

For Miele, the participation in the start-up founded in 2015 means “the entry into the rapidly growing future field of outdoor cooking”, emphasized the company.

Miele manager Gernot Trettenbrein announced that the group would “resolutely develop and expand” the additional business area.

More and more people are enthusiastic about preparing dishes together in the fresh air and are investing in high-quality grills or even entire outdoor kitchens.

For some time now, Miele has been looking for promising growth areas outside of the core business with washing machines, kitchen stoves and dishwashers.

The new activities include the gourmet delivery service MChef, the vertical farming specialist Agrilution and the recipe app KptnCook.

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Otto Wilde Grillers was founded in 2015 in Düsseldorf by mining engineer Otto Wilde.

The company specializes in gas grilling.

It currently has around 30 employees.

The grill manufacturer hopes that Miele’s involvement will ultimately stimulate the internationalization of the business.

© dpa-infocom, dpa: 210316-99-845806 / 2

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