China News Service, Beijing, March 12 (Reporter Wu Tao) On the 12th, Weibo's user development report for 2020 showed that Weibo users continue to show a trend of younger generation, among which the post-90s and post-00s accounted for nearly 80%. The number of female users is higher than that of male users.
Report screenshot.
Post-90s and post-00s Weibo users focus on movie series and games, reflecting the characteristics of “pan-entertainment”; post-70s and post-80s Weibo users pay more attention to areas that reflect the characteristics of “pan-society”.
Generally speaking, in 2020, every "people who eat melons" will chase at least 4 TV series and 3 variety shows.
In addition, the college entrance examination, the school season and the Tianwen-1 Mars exploration have become topics of common concern for the post-70s and post-00s. In addition, the post-70s are concerned about Tencent’s lawsuit against Laoganma, the U.S. stock market plummeting, and the death of Maradona. high.
According to the report, Weibo has also penetrated into the lives of young people from consumption, food, sports, etc., and has become a way of life for young people.
12 noon and 22:00 in the evening are the prime surfing times for Weibo users, and the post-90s and post-00s have the highest amount of interaction.
In terms of lifestyle, the "sweetness and bitterness" of food and the "yin and clearness of life" are areas that Weibo users are keen to share.
Hot pot, milk tea, and snail noodles are among the top three in the post-00 gourmet list. Snail noodles, barbecue, and hot and sour noodles are the favorite snacks of the post-90s generation.
Report screenshot.
In the frequent discussion and sharing among young users on Weibo, snail fans quickly cultivated the physique of hot searches, and frequently rushed to hot searches with various fancy topics, thus breaking through age and region and forming a broader social cognition.
The report also shows that post-90s girls have become the mainstay of consumption and have won the title of "King of Chopping Hands". The products they buy most through Weibo stores are cleaning supplies and medicines, and they pay great attention to health protection.
Along with starting a family and starting a business, the commodities they often buy include household products, bedding, baby products, vegetables and meat, which are closely related to daily life.
Users from all over the world also showed different points of interest on Weibo.
Users in Henan love to discuss martial arts; users in Sichuan behave relative to Buddhism; with Wenchang reaching the top with a rocket launch, Hainan users’ attention to space has increased significantly; users in Shanxi prefer to chase animation; users in Guizhou like to leave time for cats ; Northeast users love to discuss and expose private kitchens.
With the upsurge of national fitness, topics such as "Home Health Exercise Plan" and "Exercise even if it is cold" continue to increase in popularity on Weibo.
The post-80s and post-90s have the highest sports enthusiasm. Among them, the most common exercise methods for post-80s are running and yoga, and they are willing to pay time and money for their favorite sports.
The post-90s have turned gyms, offices and homes into sports venues, pursuing sports rituals in the form of punching cards.
Many post-00s think that "every finger is working out."
"Weibo's public discussion attributes are prominent." The report pointed out that in 2020, the number of Weibo-certified media organization accounts exceeded 38,000. The total number of Weibo accounts posted by media organizations in the whole year was reposted, commented, and liked more than 6.68 billion times. It has been read more than 2.4 trillion times.
In 2020, the number of official Weibo accounts certified by government agencies exceeded 140,000, the total number of its fans exceeded 3 billion, and the total number of Weibo posts posted exceeded 450 billion times.
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