(Observation of the Two Sessions) The rectification of chaos requires specimens to be taken into account, and off-school training returns to the essence of education

  China News Service, Beijing, March 9th, title: To rectify chaos requires consideration of specimens and return training outside the school to the essence of education

  China News Agency reporter Yang Chengchen

  With the widespread use of online teaching during the new crown pneumonia epidemic, off-campus training institutions and educational applications in the form of online learning are proliferating, triggering many Chinese parents, educators, and representatives who are participating in the National Congress of the People’s Republic of China in Beijing. The committee members are worried.

"Burning money" marketing squeezes teaching investment

  Marketing methods such as gimmicky advertising slogans, sponsorship of high-traffic entertainment programs, and celebrity endorsements have emerged one after another. Off-campus training institutions frequently "out of the circle" and show their faces in other fields.

  Ni Minjing, a member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the Shanghai Municipal Education Commission, provided a set of data: the marketing expenses of three well-known online education institutions from February to November last year exceeded 100 million yuan (RMB).

He pointed out that "burning money" marketing will squeeze out the investment of these institutions in courses, teaching and faculty.

  "No matter where you go, or open the Internet or TV programs, you can see advertisements from online educational institutions everywhere." Zhu Yongxin, member of the Standing Committee of the CPPCC National Committee and vice chairman of the Democratic Progressive Central Committee, believes that the essence of off-campus training should also be education and "burning money" marketing propaganda. Not advisable.

Excessive competition among major institutions will destroy the education ecology.

  Chen Zhongyi, a member of the National Committee of the Chinese People's Political Consultative Conference and director of the Institute of Foreign Languages ​​of the Chinese Academy of Social Sciences, pointed out that strengthening supervision requires the entire society to raise awareness of the peculiarities of educational advertising.

Signs can be added to relevant print and video advertisements to remind parents of rational consumption.

  Ni Minjing suggested strengthening the management of the education market, preventing the disorderly fighting of capital, and resolutely saying "no" to vicious competition.

Be wary of off-campus training becoming a new burden for students

  In the eyes of some delegates and committee members, the massive amount of extracurricular tutoring has wiped out the efforts made by the reform of the high school and college entrance examination to reduce the burden on students.

  "Many children are sent to off-campus training classes after school, and even spin every day." Chen Zhongyi found that too long online learning time can easily lead to children's health problems such as myopia and scoliosis, as well as psychological problems.

  Tang Jiangpeng, a member of the National Committee of the Chinese People's Political Consultative Conference and the head of the Xishan Senior High School in Jiangsu Province, recently made "burden reduction" a hot topic again: "Forcing the children to lose interest in the end and stop studying."

  In an interview with a reporter from China News Service, he said that whether it is in campus classrooms or extra-school tutoring, try to minimize the excessive burden on students caused by inappropriate educational concepts such as "points only theory" and "ranking theory only". "This should become a society. consensus".

  Wu Jiezhuang, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the Gaofeng Group's board of directors, also said that non-essential off-campus learning will only make students "learning machines."

Treat both symptoms and root causes, making it clear that education is not to follow suit

  In recent years, training institutions’ “difficulty in refunding fees”, “rolling out of money” and other violations of laws and regulations have aroused public attention.

Tutoring institutions, online teaching aid platforms, and advertising have formed a chain of interests. The rectification of chaos needs to start with all employees and the entire process.

A representative reminded not to "treat the head and feet for a headache."

  Liu Xiya, deputy to the National People's Congress and principal of Xiejiawan Primary School in Jiulongpo, Chongqing, emphasized that we can start from four key governance points.

  Strict access and supervision mechanism, carry out all-round management of institution's school running conditions, training content, etc.; strengthen supervision in the enrollment process, and public schools strictly implement the principles of exemption from admissions and nearby admissions; strengthen supervision and accountability of media and advertising platforms ; Accelerate the implementation of the evaluation reform plan to completely change the "kidnapping" and "coupling" of educational resources by training institutions.

  Jiang Changzhong, deputy to the National People’s Congress and Director of the Education Department of Hunan Province, also stated that the quality of school education and after-school service capabilities should be effectively improved, and primary and secondary schools’ role as the main channel for after-school services will be used to actively guide the society and parents to establish correct educational concepts and be rational. Look at the training and growth of young people.

  Facing a mixed training institution, can't attend cram school, what kind of cram school?

Parent groups urgently need to improve their ability to discriminate, so as not to be tempted by "sugar-coated cannonballs."

Parents and children should make it clear that education does not need to follow suit, and off-campus training should also be taught in accordance with their aptitude.

(Finish)