(Interview between the two sessions) Ding Lei: Digitization is leading us into the era of "everything is counted"
China News Service, Beijing, March 9th. Title: Ding Lei: Digitization is leading us into the era of "everything counts"
Author Chen Xiangyu
"Digitalization is a very influential trend in the history of human development that has caused great changes, just like the industrial revolution. It is leading us into an era in which everything is counted." The members of the National Committee of the Chinese People's Political Consultative Conference, who are participating in the two sessions of the country, Netease CEO Ding Lei said.
In the Internet industry, it is "natural" for Ding Lei to discover problems and propose proposals from the most familiar digital field.
Since serving as a member of the National Committee of the Chinese People's Political Consultative Conference in 2018, he has submitted about 30 proposals, covering "everything in the world", from raising babies and pigs to elderly care, culture, anti-epidemic, and the Yangtze River Delta.
However, if you make fine products, e-commerce poverty alleviation, smart elderly care, and online education can "smack" the same taste-all with a "digital" breath.
What is the era of "everything counts"?
"The penetration of algorithmic data in the future will far exceed our imagination." Ding Lei said.
He also pointed out that what should be distinguished is that digitization is always a tool and a means, not an end.
Emphasis on digitalization is because it can improve labor efficiency, increase production efficiency, and achieve better results than pure industrialization methods, not just because it is a trend.
Technology represents a better and more advanced side of a society.
It is a good thing to use it in the right place, and it is a bad thing to use it in the wrong place.
The key is how to use it.
On the issue of "how to use", Ding Lei gave possible cases in the proposal.
He said that the Internet has developed to this day and has solved many problems, but it has only just started in the field of cultural tourism.
"The immersive tourism I proposed is the'Cultural Tourism 2.0 Upgrade', which uses AI, AR and other technical means to trigger tourists' all-sensory tourism, integrating vision, hearing, and touch, so that they can immerse themselves in the beauty and culture and enhance the travel experience. ."
Last year, Netease Fuxi and Hangzhou China Silk City had made preliminary attempts. Through AI intelligent scene output, superimposed music and dance, virtual explanation, motion capture and other functions, users can understand and experience silk from the aspects of hearing, vision, touch, etc. The beauty of the experience has reached more than 30,000 on the first day of opening.
In addition to all-sensory tourism, Ding Lei pointed out that the "cultural travel 2.0" model is more abundant than the old model, because in the past, most of the beauty that "the heart yearns for the body cannot be reached" can only be supplemented by brain.
Later, although there were pictures, videos and live broadcasts, the way the scenery was presented was rich, but the way the audience felt the scenery was still thin. You can only "be in it" and it will cost a lot to "see it as a ridge and a peak on the side". energy.
However, in the future "2.0 Mode", tourists can either "be in it" or "be out of it" and experience "the true face of Lushan Mountain" through 360-degree technology.
In addition, in his "digital music" field, he took another step forward and proposed to play the role of cultural heritage of digital music.
He said that many excellent traditional music in China have not been forgotten, but are spread among the people. He hopes that digital music can play an exemplary role in the inheritance and development of Chinese culture, gather scattered folk heritage and influence more young people. .
For example, he said that there is a special area on NetEase Cloud Music called "Chinese Characteristics." Those who have heard it will find that there are so many categories of traditional Chinese music, and even the minority songs have 999+ reviews.
This kind of characteristic song is very symbolic and highly recognized. Once someone consciously promotes it, it will definitely bring Chinese traditional art to life.
Last year, NetEase Cloud Music also launched a program called "Unforgettable Symbols", inviting the inheritors of intangible cultural heritage operas such as Peking Opera, Kunqu Opera, and Pingtan to collaborate with original musicians across borders to adapt classic works and bring intangible cultural heritage. Into the general public, this combination of trendy and traditional forms is highly accepted by young people born in 1995 and 2000.
In addition, it is also exploring new models such as AI music creation, and applying digital technologies such as artificial intelligence in the music industry chain. Through the integration of traditional culture and digital music, traditional Chinese music can not only be inherited, but also rejuvenated. Entering the world of Chinese young people, you can also go abroad and into the world.
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