(Observation of the NPC and CPPCC) "Buy, buy and buy" has returned strongly. How can China fight the "consumption turnaround"?

  China News Service, Beijing, March 9th, title: "Buy, buy, buy" has returned strongly, how can China fight the "consumption turnaround"?

  China News Agency reporter Zhang Ni

  "Our overall judgment on this year's consumption should be a kind of recovery and rapid growth." A few days ago, Chinese Minister of Commerce Wang Wentao made such a prediction on the "Ministerial Channel" of the National Two Sessions.

  In 2020, affected by the new crown pneumonia epidemic and other factors, the total retail sales of consumer goods across the country fell by 3.9% to 39.2 trillion yuan.

However, as the economic recovery continues to improve, consumption is returning strongly.

According to official data, China's retail catering consumption during the Spring Festival this year increased by 28.7% compared with last year's Spring Festival and 4.9% compared with the 2019 Spring Festival before the epidemic.

  How will China fight the next "consumption turnaround"?

Data map: People buy goods in a supermarket.

Photo by China News Agency reporter Liu Zhongjun

Make people affordable

  In this year's government work report, it is proposed to adhere to the strategic basis of expanding domestic demand and fully tap the domestic market potential.

  Only when the wallet is bulged up can consumption be run.

Increasing income is also the source of expanding domestic demand and promoting consumption.

  "Increase residents' income through multiple channels", "steadily increase spending power", "enable residents to consume and be willing to consume"... the government work report clearly delineates the focus of work.

  During the National Two Sessions, China's National Development and Reform Commission Director He Lifeng talked about the promotion of domestic consumption in the first "Ministerial Channel".

  He emphasized that the main purpose is to increase the income of urban and rural residents through multiple channels and improve the ability and level of domestic consumption.

  Liu Wei, a member of the National Committee of the Chinese People's Political Consultative Conference and the president of Renmin University of China, suggested that the system reform should be carried out in terms of increasing and stabilizing residents' income.

We must strengthen institutional arrangements in terms of promoting employment, strengthening vocational skills training, improving resource allocation, and perfecting the taxation system.

  In addition, in his view, the lack of residents’ propensity to consume is related to the incomplete social security system, insufficient social public services, and excessive precautionary savings of residents. It is also related to the widening income distribution gap and excessive housing burdens. Social security, expansion of middle-income groups, reasonable adjustment of housing prices, and reasonable promotion of education, medical and elderly care and other social public services have strengthened institutional arrangements.

Data map: Citizens purchase goods in supermarkets.

Photo by China News Agency reporter Hou Yu

Let the people buy

  People have money in their hands, what should they buy?

This is a problem that needs to be solved at the supply level.

  The "14th Five-Year Plan" and the draft of the 2035 long-term goal outline proposes to conform to the trend of residents' consumption upgrade, combine the expansion of consumption with the improvement of people's quality of life, promote the development of consumption to green, health, and safety, and steadily increase the consumption level of residents.

  "Promote the transformation of consumer goods such as automobiles from purchase management to use management", "Develop information consumption", "Promote the quality and expansion of consumption in education and training, medical and health, nursing care, cultural tourism, sports, etc."... A number of specific details are listed in the draft plan. content.

  This year's government work report also mentioned that it is necessary to "steadily increase the consumption of automobiles and home appliances" and "develop the consumption of services such as health, culture, tourism, and sports."

  "After the epidemic came, many new types of consumption sprang up. Take online consumption as an example, which accounted for about 1/4 of the total social zero, and the growth rate was very fast last year, reaching 14.8%." On the "Ministerial Channel", Wang Wentao emphasized Such new types of consumption are vigorous and emerging one after another, and these consumptions must be encouraged and nurtured.

  He Lifeng emphasized that efforts should be made on the supply side to provide the market with more inexpensive, high-quality, marketable products and services that urban and rural residents need and like.

Data map: Citizens are shopping.

Photo by China News Agency reporter Sheng Jiapeng

Let people buy with confidence

  With supply and demand, whether a good consumption environment can be created for the common people is also a key link.

  How to let people buy with confidence and buy well?

  Wang Wentao revealed that in the future, the Ministry of Commerce will upgrade traditional consumption, cultivate new types of consumption, innovate consumption platforms, and improve the consumption environment in terms of consumption expansion.

  Specific measures include renovating and upgrading pedestrian streets, creating characteristic business circles, encouraging the construction of 15-minute convenient living circles, etc., so as to sink consumption and solve the problem of consumption "last mile"; another example is to establish commercial centers in towns and towns to achieve full coverage of e-commerce. Encourage and guide trade and circulation enterprises to sink to serve the rural areas, so as to better expand rural consumption.

  The draft plan also proposes to expand consumption on holidays, improve the holiday system, and fully implement the paid vacation system.

  This means that in the future, people will not only have money to buy, but also have leisure to buy.

  In terms of strengthening the protection of consumer rights and interests, the draft plan also mentions the improvement of quality standards and post-evaluation systems, the improvement of defective product recall, product injury monitoring, product quality assurance and other systems, and the improvement of diversified consumer rights protection mechanisms and dispute resolution mechanisms. .

  As one of the "troika" of the economy, consumption plays an important role.

Has China, which has the largest consumer group in the world, stabilized this "ballast stone" and won the "consumption turnaround"?

The outside world will wait and see.