[Two Sessions Observation] How can the digital transformation of the life service industry be popular and popular?
This year's government work report puts forward to make good use of "Internet +", promote a wider and deeper integration of online and offline, develop new business formats and new models, and provide consumers with more convenient and comfortable services and products.
In recent years, the life service industry has accelerated its digital transformation, bringing new experiences to people's daily lives and injecting new momentum into economic development.
In July last year, the "Report on the Digital Development of China's Life Service Industry (2020)" issued by the China Academy of Information and Communications Technology and other institutions showed that the digital economy of my country's service industry accounts for 38% of the industry's added value. It has the highest level of digitalization and transformation in the three industries. The fastest.
However, while the digital transformation of the service industry brings dividends, it also exposes some problems.
How to promote a broader and deeper integration of online and offline life service industries to better serve consumers?
At the two sessions this year, the delegates and members suggested that the state introduce relevant policies to strengthen the supervision of platform enterprises, standardize the employment and development models of platforms; provide special subsidies to small, medium and micro enterprises to effectively reduce transformation costs; continue to appropriately continue and adjust life services, etc. Industry exemption from value-added tax policy.
The service industry has been "online"
"With the rapid development of new industries and business formats such as the platform economy and the sharing economy, businesses such as grocery shopping and food ordering have been'online'. Especially since last year, the offline economy has also accelerated its integration with the online economy. The business volume of cars, express delivery, food delivery, online housekeeping services, etc. has greatly increased." As a practitioner, Chai Xianxian, a representative of the National People's Congress and mail receiver and dispatcher of the Shanghai Postal District Central Bureau of China Post Group Co., Ltd., is vital to the digital transformation of the service industry Feel.
Wang Yiming, member of the National Committee of the Chinese People's Political Consultative Conference and former deputy director of the Development Research Center of the State Council, said that the epidemic has promoted the digital transformation of the life service industry and accelerated the onlineization of offline scenarios.
Statistics show that in 2020, the total retail sales of consumer goods will fall by 3.9%, but the online retail sales of physical goods will increase by 14.8%, accounting for 24.9% of the total retail sales of consumer goods.
"In the post-epidemic era, new formats such as online services will continue to grow strongly. In the future, transmission from the consumer side to the supply side, from a single point of breakthrough to the spread of coverage across the entire chain, will become the trend of digital transformation in the life service industry. This process In China, some large-scale platform companies will be born." Committee member Wang Yiming said.
Yao Jinbo, deputy to the National People's Congress and CEO of 58.com, believes that the digital development of the service industry is a new engine for economic growth.
In the future, the life service industry will form a development model of "large platform + digitalization of the entire industry chain", and the digital economy platform will become the core driving force for the digital upgrade of the life service industry.
Platform service quality needs to be improved
The platform forces merchants to "choose one of the two", and online booking or taxi-hailing platforms target consumers with big data...
These familiar "scenarios" have exposed the problems in the digital transformation of the service industry. These are also the issues that Zhang Zhaoan, a representative of the National People's Congress and a member of the Central Committee of the Democratic National Construction Association, will focus on this year.
Representative Zhang Zhaoan believes that such acts directly infringe upon the legitimate rights and interests of small and medium-sized enterprises, businesses and end consumers, and undermine the normal order of competition in the digital market.
On the other hand, “the lack of integrated, low-cost digital products and services of platform companies has affected the digital level of the service industry.” Representative Yao Jinbo said that many platform companies have few business projects, and few can cover cleaning, nanny, confinement, and moving. Many service items, such as maintenance, repairs, etc., cannot provide consumers with overall supporting high-quality life service solutions, which in turn affects consumers’ online experience.
"With the rapid expansion of platform business, many companies expect to find a way to operate with light assets, and the form of crowdsourcing business has begun to emerge. Crowdsourced employees do not directly sign employment contracts with the platform. Once service problems arise, it is difficult for consumers to defend their rights." The representative said that the platform's unclear employment relationship directly affected the platform's service quality.
In addition, “There are a large number of individual industrial and commercial households, small and medium-sized enterprises in the life service industry, and they lack the ability to'migrate to the cloud and use numbers to empower intelligence.' It is difficult to promote it solely by market behavior."
Standardized development requires multiple efforts
Many representatives interviewed believe that the high-quality development of the service industry is very important to the high-quality development of the economy as a whole.
In this regard, they also put forward their own suggestions to promote the standardized development of service industry digitization.
Representative Zhang Zhaoan pointed out that strengthening anti-monopoly legislation and law enforcement in the Internet field should be the focus of the next step in the field of Internet supervision.
He suggested speeding up the enforcement of anti-monopoly legislation for the platform economy to promote the healthy development of the platform economy.
"It is recommended that the state introduce relevant policies to strengthen the supervision of platform enterprises, and standardize the employment and development models of platforms." Representative Chai Xianyun said.
"Build a business system and encourage platform companies to invest in research and development of digital transformation products." Representative Yao Jinbo suggested that relevant departments provide platform companies that provide solutions and services with special policies and financial support, and encourage them to provide one-stop digital services to small, medium and micro enterprises. , Training practitioners, lay a solid foundation for transformation.
Since it is difficult for SMEs to undertake long-term and large-scale digital transformation investment, Representative Yao Jinbo suggested that relevant departments increase fiscal, taxation, financial and other policy guarantees, and provide more support for enterprises to go to the cloud, purchase digital transformation equipment, services, etc., especially for Small, medium and micro enterprises provide special subsidies to effectively reduce transformation costs.
Wang Tian, deputy to the National People's Congress and chairman of the BBK Group, suggested that the subsidy support for job stabilization should be further increased, and the value-added tax exemption policy for life services and other industries should continue to be appropriately extended.
Member Wang Yiming pointed out that the digital transformation of the life service industry still needs the support of new infrastructure.
However, the new infrastructure is not a government contract, but platform companies should be encouraged to participate in order to promote a better connection between the new infrastructure and terminal demand.
"On the one hand, it is necessary to encourage leading companies to participate in the construction of digital infrastructure through the PPP model. On the other hand, government departments should also create more application scenarios and public services for the digitalization of the life service industry."
Gan Xi