Green shoots reach 75% of the city
If we were running a race, February in Madrid would have achieved
the silver medal
, remaining in second position, behind a winning September in the recovery of consumption compared to before the Covid.
February 2021, with a 43% drop in consumption on the streets of Madrid, brings the positive news, being the second best month of the entire pandemic, only behind September 2020 (-37%).
As stated by Pablo Beltrán, CEO of Truebroker, "it remains to be ascertained in the following months if it has been an isolated event, due
to a psychological rebound
, as he can leave after the impact of the snow has ended in the first fortnight of January, which prevented us from going out to buy, or if
the trend
consolidates and manages to
maintain another month
".
Madrid in February improved even more than it already did in the second half of January, in which
there was already a rebound in consumption
, as they were able to go out to buy after being
imprisoned
in the first fortnight by
Filomena
.
So the trend, although soft, is clear and also generalized in 75% of the city.
Information that clashes with the data of the pandemic, which in recent days place Madrid in the third city with the highest rate of infections, showing around 250 cases per 100,000 inhabitants, the third city at risk after Ceuta and Melilla.
Beyond the numbers
Beyond the numbers, the iTB says that Madrid continues its tendency to fight centimeter by centimeter in the conquest of the recovery of consumption, and that
Madrilenians want to go out to buy and recover their
consumption
life
at street level.
The clear trend to recover consumption began in
Fuencarral street
, although little by little the local downtown area and the Salamanca district were added.
In December it was believed to detect that the tourist center area was beginning to start the same recovery trend, something that
has been consolidated in February
, which has been its best month in consumption during the entire pandemic.
Madrid
has broken a psychological barrier
, with a generalized recovery trend, since the office area, with -46.6%, hits the table by throwing, like the tourist center area, the best month of all the Covid.
Slow but solid trend
The trend is clear towards a slow recovery in consumption, but solid and fragile at the same time, only still pending in a single area of Madrid, the residential neighborhoods, closely linked to the basic shopping basket and food, and that with -73%, although it is its second best month, it is still
far from being able to see a clear tendency to improve
.
However, having increased seven points compared to December and 1.5% compared to January, it is also showing a beginning of tension prior to
launching a clear improvement
and maintaining a tendency to recover, which we can only consider crossed the recovery barrier at least 50% of consumption.
"We can say - says Pablo Beltran, CEO of Truebroker - that mentally Madrid
is in a clear trend of recovery
of generalized and continued consumption, although still fragile and weak, since there are still strong restrictions in terms of opening hours of shops, much more restrictive than we had in September, which shows that as soon as the restrictions are eliminated
,
consumption figures will improve throughout Madrid
, although they will still be below the pre-Covid state. When this is added to the end of the fear of contagion in society, consumption
is going to recover quickly
. "
According to the criteria of The Trust Project
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