• Sanremo2021.

    The Maneskin win the 71st edition of the Festival: rock for the first time

  • Sanremo 2021, the best moments of a single edition

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  • Sanremo2021.

    Maneskin, Michielin and Fedez, Ermal Meta.

    The definitive ranking of the Big

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07 March 2021 "We have worked half a miracle", says the mayor of Sanremo who thanks Amadeus for these months of stress and difficult organization and for the occasion of a restart of the sector.



"Finally the 7th has arrived, as I did not think it could arrive. I am very happy with the week. It was a different Sanremo from the others, it would be a simplification to speak of ratings".

But the excellent ratings pay off for this immense effort, says Amadeus, who congratulates all the singers: "I am sure that many of them will be the Super Big of tomorrow. I am happy, proud of everything that has happened, congratulations to all guys, to all the singers. There was an epochal transition in the history of the festival, a turning of the page, taking a quick chance to change something and this happened ".



He thanks his group of collaborators who have never given up in two years, especially in such a difficult moment.

The first is Fiorello, "my brother", the "greatest showman we have", who brought "joy and happiness to many things".

Then the memory of the first impact with the empty Ariston theater: "Being in front of nowhere is something I do not wish to anyone. After the initial loss we brought home an excellent result, thanks also to the Orchestra. Long live Sanremo, long live the music ", he concludes.



Salini asks Ama Ter


"I hope that the next festival will be that of the treble for Amadeus and Fiorello. They deserve the applause of that room".

This is the wish for Rai CEO Fabrizio Salini, after yesterday Amadeus ruled out the possibility of a third running of the festival.

"Amadeus like Fiorello are part of the assets of this company. So the assets must be valued even more", added Salini.

Ama replies: "I thank Salini for the proposal, but at this moment the idea is to stop for a moment. Then if Rai and the public wish and find the energy, the desire, the strength and the idea, we will talk about it again. They have been two extraordinary years - says the artistic director and conductor - and everything always starts from the idea, if there is an idea we proceed. Let's talk about it, let's see if there is an idea ... ".



On the hypothesis of being "only" the artistic director, he says: "I have never hypothesized that. It is difficult, I generally - as I am - I find it very difficult to work only behind the scenes, not because I want to appear. I know, generally I do it as a director on the pitch. I didn't take it into consideration, I don't know if I would be capable of it. 



Coletta: "Many emerging talents"


The director of Rai1 Stefano Coletta underlines: "It was a Festival that involved the attention of all of us, an event that had never had to worry about extra editorial situations up to now" and draws attention on last night's evening which shows how there has been a generational change also in listening, with an average of 51 years.

"Today we have a vocabulary made up of unprecedented talents that we will carry with us," he says.

"I thank Amadeus because he has always had great balance and patience with regard to fluctuating arguments on feasibility. He always maintains great sobriety and measure". 



Record of the very young


The final evening of Sanremo 2021, which crowned the Maneskin winners, collected 13 million 203 thousand viewers on Rai1 equal to almost 50% share in the first part, 7 million 730 thousand with 62.5% in the second with important peaks of audience: 14 and a half million listeners when Fiorello remembered Dante's 700 years.

The final evening of the 71st Sanremo Festival had an average audience of 10 million and 715 thousand spectators and a share of 53.5%.

It is the edition of the records on the very young targets, we are 68% on the average of the very young 15-24 years.

A work of great rejuvenation. 



5800 swabs performed


During the week of the Sanremo Festival "5,800 swabs were performed, 9 were positive, 8 were confirmed by the molecular".

25 thousand ffp2 masks, 2 thousand bottles of gel were delivered. 



Record


advertising revenue Sanremo 2021 goes to the archive with a record advertising revenue of "38 million, one million more than last year".

Gian Paolo Tagliavia, CEO of Rai Pubblicità, says this in the final press conference of the festival.

"I was optimistic but we didn't expect such results. Obviously the market appreciated the willingness to be there".

The most social festival ever


This was the most social festival ever with 30 million interactions and the final day generated a + 51% compared to the final day of 2020. Overall, the five days of the Sanremo 2021 Festival generated an increase about 30% of on-demand consumption vs 2020 edition also thanks to a super production: 550 clips, 2000 posts that were liked by the younger audience.

The presence of direct Lis in the Italian sign language was appreciated.

10% of RaiPlay's audience came from abroad.

The final evening saw a 40% increase in connected devices (vs final 2020 evening).

The press conferences of the Sanremo Festival - embed by RaiPlay every day at 12.00 - generated about 2 million views. 





Fiorello intervenes on the phone


"I only heard numbers and I read things that don't match me. But what did they see? I read the word flop: 14 million would be a flop? Corrigget me - Pope Wojtyla quotes - if I'm wrong".

Fiorello spoke on the phone at the press conference and said: "This is the most important experience of my life. If tomorrow they had to call me at a convention of 20 people, I would go in a hurry. Many comedians have also called me. Who knows mine. profession knows what happens when you make a joke. The audience is not for the ego, but it is part of the exhibition, it guides you, it tells you if you are doing well, if you have to stop, if the audience is missing you are in trouble. Amadeus and I invented a job: "How to make shows for no one". Then he launches his new format: "It's called Sofa", he jokes. He tells the "behind the scenes" of his joke last night about the next Festival year ("I hope it goes terribly"). "First of all," he says, "I hope it's beautiful because I want to enjoy it for five evenings, the joke was only for one reason: I wanted to see Amadeus's face.

That was the prize. "





Maneskin

,

in four years from the road to Sanremo and Eurovision soon


"We will be there, we will represent Italy at Eurovision 2021 in Rotterdam. We can't wait": so the Maneskin, winners of the 71st edition of the Sanremo Festival with the song 'Silent and good', have accepted the invitation to bring Italian music to Eurovision.



"In just 4 years we have gone from playing on the street or in restaurants to winning the Sanremo Festival", says Victoria De Angelis, at a press conference.

Frontman Damiano says that the tears "were not of revenge or revenge after the disappointment of four years ago at X Factor but they were tears of joy".

"We are satisfied with the path we have taken and we would not change a comma - added Damiano - The fact is that we think we are automatons but in reality we have emotions, winning made us believe that we had done something important and the tears were of joy ".



"We chose to bring what we represent, what we are right now, it was a very cool thing. At the moment of the announcement of the victory there was a burst of euphoria, tears and swear words, and it took us a while to realize it. ', in fact I think we're still processing it, but it was a sweet awakening.



”“ Our piece was also unconventional, but this takes a back seat.

We brought our identity, and also for this reason we are amazed at the result because we did not expect such a quick reception by the public. "So the winners of the festival, the Maneskin, comment on their victory in a press conference." We brought something. different from what we used to see on the festival stage - says the group - And having won made us understand that the response of the public is very positive, that there is curiosity, enthusiasm for what we are doing and we are ready to give back all this enthusiasm ".



Then he dedicates it" to the public that has always supported us, to our team and to our families "and thanks to Amadeus:" Thank you for giving us the opportunity to participate in such a beautiful event above all in such a moment and having believed so much in us and having taken the risk of involving different realities this year, I think it is a good message ”.




Amadeus: "It was essential to reopen"


Amadeus relaunches: "The satisfaction after this Sanremo is that of having done something that will probably be unrepeatable and I took this opportunity to make it clear that it was essential for the show to reopen, add energy thanks to these guys who musically are very strong with millions of views and who are Big in all respects and I am very happy for the Maneskin victory. I thank all the guys who participated in this festival, it is a Sanremo today that collects a consensus in this final that goes beyond the best San Remo in a normal situation. "



Michielin and Fedez, second, dampen the controversy


On the controversy that arose after Chiara Ferragni's tweet who invited her 23 million followers to support her husband, Fedez says:" They always taught that a family and a wife supports the husband, and vice versa.

The fact that my wife is Chiara Ferragni just makes me feel like a lucky man.

Net of this, we are talking about a song that it would be intellectually dishonest not to stress that it was already first everywhere, even before my wife intervened, there was an objective feedback from the public "." There have been other 'climbs' - says Fedez - Madame for example, who has risen ten positions ". In any case, the rapper cuts short," it is a sterile controversy, what did you expect from my wife?

She is my wife ... "



From Francesca an encouragement for the Maneskins who will go to Eurovision:" A moment of pure madness, of sharing ".