Sanremo 2021, the conference on Thursday. Coletta: we gave birth to a flower in a desert

2021-03-04T11:35:29.235Z

"I am very happy with yesterday evening, I liked it even more than the debut. This edition of the festival is incomparable, and it is not a defense communication technique, but it is the final result of a work that has seen the whole company dealing with the heroic possibility of giving birth to a flower in a desert. It is a matter of pride to have strongly replied to this important appointment of the public entertainment service and makes us very proud at the end of this evening. We scored goals in a truly exceptional situation ". So Stefano Coletta, director of Rai 1, commenting on the audience figures of the second evening, which saw a decrease compared to the first evening. "A decrease due to the coincidence of matches", continued Coletta. <iframe src = "https://www.raiplay.it/iframe/dirette/raiplay?iframe" style = "border: 0px; padding: 0px; margin: 0px; width: 100%; height: 100%; min- width: 600px; min-height: 338px; " allowfullscreen = "true" webkitallowfullscreen = "true" mozallowfullscreen = "true" scrolling = "no"> </iframe> It is the Sanremo festival "most digital and social ever": this is the analysis by Elena Capparelli, director of RaiPlay. "The emergency - he explains in connection with the press conference - has made the country more digital, with an extended use unthinkable in previous years and the on demand grown in all homes. On Sanremo live use has grown by 22% compared to last year, while on demand increased by almost 50%. The most viewed clips were Achille Lauro and Annalisa ". The 2021 edition is also "the most social ever, with 5.4 million interactions, + 120% compared to the second evening of 2020. Bugo and Elodie were the most commented moments. In particular - he adds - Instagram interactions increased by 300%, young audiences in the 14-24 and 25-34 age bracket grew by 90% compared to last year. Radio2 Live saw + 300% compared to prime time with great appreciation for live clips. Sentiment too it is positive and there is appreciation in this special year for the effort to create joy and lightness ".