After a tumultuous spring rain, the number of vehicles on the "Ten Daguai" Panshan Highway in Taiyanghe Township, Enshi Tujia and Miao Autonomous Prefecture, Hubei Province was much less.
Like other Internet celebrity highways in China, it has successfully attracted the attention of many self-driving travel enthusiasts and has also made a lot of real money for local poverty alleviation and prosperity.
"Because of the improvement of road conditions, it has become more and more convenient for villagers to travel, agricultural products transportation and tourism in recent years." Zhang Zheng, a young man in Enshi, told reporters that this year's Spring Festival holiday, tourists from driving trips surprised the locals. , "In the few days of the fifth and sixth day, the mineral water in the town was sold out several times."
"This kind of change should be called an upset. My mother said that when she got married, relatives and friends in the family could only walk more than ten kilometers on foot." He said with emotion.
The rural revitalization and transportation go first, and the stories that happened in the Enshi Mountains are not alone.
The "Sustainable Development of Transportation in China" white paper released at the end of 2020 shows that from 2016 to 2019, the state supported the reconstruction and construction of 17,000 kilometers of national expressways and 53,000 kilometers of ordinary national highways in poverty-stricken areas, and built approximately 2,365 kilometers of inland waterways.
The county towns in poverty-stricken areas have basically achieved secondary and above road coverage. Many poor counties have highways, railways and airports have been built in many places, and the network of high-grade inland waterways connecting trunks and branches has been continuously improved.
The fight against poverty came to a successful conclusion. After all the rural poor were lifted out of poverty, rural revitalization opened a new life and a new starting point for struggle.
How to accelerate the formation of a modern comprehensive transportation network in rural areas, so as to promote high-quality and high-efficiency agriculture, livable and workable rural areas, and affluent farmers have become a new topic in the field of travel.
From "existence" to "excellent", rural revitalization and transportation first
"On the one hand, the improvement of roads has made logistics and transportation more convenient and accessible, which has greatly broadened the roads for the development of various industries; on the other hand, where the infrastructure is well developed, the demand for car purchase by villagers has also been released more quickly. "As the first secretary of the Poverty Alleviation Work Team of Lixing Village, Baishan Town, Mashan County, Nanning, Guangxi, Fang Zhi is very concerned about the development of local transportation.
Before coming to Lixing Village, Fang Zhi was an automotive engineer.
Such a change of identity convinced Fang Zhi that modern transportation and green travel are of great significance to the revitalization of the rural economy.
He told reporters that the poverty alleviation stage is more about solving the problem of "is there?", while rural revitalization must solve the problem of more convenient and faster transportation and "better" travel experience for villagers.
According to the plan, in the next five years, Dongfeng Motor Co., Ltd. where Fang Zhi works will support a school in Damiao Village, Qianshan Village and Henglan Village of Enshi City, and donate a pickup truck as a means of transportation and agricultural products. The construction of road infrastructure, empowers the talent training system of "students, schools, and employment", and supports the procurement of beneficial agricultural products through the public welfare consumption platform.
"We will refer to the previous model of supporting the construction of roads in rural areas to create a new green travel village with the trinity of'village travel, agricultural product transportation, and tourism travel'." The relevant person in charge of Dongfeng Co., Ltd. said that the company and its sub-sectors have been helping the poor and helping students in recent years. , Environmental protection and other fields have invested more than 60 million yuan.
In his view, in the process of exploring rural revitalization from multiple angles and fields, only by making the travel experience "from the good to the best" and ensuring that the enterprise "helps to the point and roots" can the new travel become the rural revitalization. Of a golden signboard.
"College student village official" Yan Shuaishuai was deeply touched by this. Whether it is transportation of agricultural products, travel of villagers, and development of tourism, the situation of "two heavens in the mountains and outside the mountains" has been completely changed.
Yan Shuaishuai told reporters that one of his key tasks this year is to promote the transformation of a road from the village to the county seat.
In Quwo County, Shanxi, where he works, 1,000 new energy vehicles launched in June last year are directly acting as "free ferrymen" in various scenic spots.
Taking scenic spots and scenic spots as the carrier, the in-depth integration of smart travel and smart tourism has enabled the "station-station interconnection, station-station interconnection, and station-station complementarity" between the 4A-level and above scenic spots within a range of 50-150 kilometers.
"The key to achieving a moderately prosperous life in an all-round way lies in the rural areas; in the rural areas, the transportation must go first." As emphasized in the "Sustainable Development of China Transportation" white paper, China takes transportation poverty alleviation as a service to build a moderately prosperous society in an all-round way, and promote the modernization of agriculture and rural areas. Sharing the important support of the achievements of reform and development, making every effort to eliminate the traffic bottleneck restricting rural development, and providing a solid guarantee for the majority of farmers to get rid of poverty and become prosperous.
New energy vehicles should be "affordable and used well" when going to the countryside
As a well-known respondent with nearly 100,000 followers, Zhang Ningche often answers some automotive topics outside of work.
Recently, he found that attention to "new energy vehicles going to the countryside" has been growing rapidly.
"The significance of green travel is unquestionable. It will not only help ensure the travel demand in rural areas, that is, protect people's livelihoods and promote rural revitalization; it also helps save energy and reduce emissions, and accelerate the achievement of carbon neutrality." Zhang Ningche analyzed that since "doing" After the “good carbon peak and carbon neutral work” was listed as one of the key tasks of this year, the auto industry responded quickly. Volkswagen Group, BMW Group, Hyundai Motor Group, Geely Automobile, Great Wall Motors, Tesla and other auto companies have all responded. Successively proposed their respective strategic adjustment measures under the carbon peak and carbon neutral goals.
The latest data shows that in 2020, the number of cars in the country will reach 281 million, and there are already more than one million cars in 70 cities.
The rapid growth of domestic car ownership means that the growth rate of carbon emissions in the transportation industry is much higher than that of other industries.
"From the perspective of industry development trends, the new energy conversion of traditional car companies has become an inevitable trend. In rural areas, it is easier for most households to install charging piles and the daily travel distance is shorter, which is more conducive to the promotion and promotion of new energy vehicles. Popularity.” He discovered in the process of engaging in car dealership services that currently there are two main factors restricting the use of new energy vehicles in rural areas. One is that the purchase cost has no advantage compared with fuel vehicles. The other is road rescue and battery. After-sales service links such as testing have yet to be improved.
There is no doubt that rural areas should not be ignored in the process of achieving carbon peak and carbon neutral goals.
In 2020, new energy vehicles going to the countryside jointly launched by the Ministry of Industry and Information Technology, the Ministry of Agriculture, and the Ministry of Commerce will be launched in many places across the country, driving the growth of new energy vehicle sales.
As of the end of 2020, the sales volume of rural vehicles in the past four months has exceeded 180,000.
Compared with the domestic sales of nearly 1.367 million new energy passenger vehicles in 2020, the effect of the new energy vehicles going to the countryside can be seen.
"During the popularization of China's new energy vehicles over the past few years, first- and second-tier cities, especially those with restricted purchases and licenses, have acted as the'vanguard' and'main force'. This is in line with the initial development of new energy vehicles, which mainly relied on policies. The driving force is inevitable.” Yang Xiaolin, a senior auto media person and an auto industry analyst, said that with the popularization of charging infrastructure, changes in user consumption concepts, and the launch of diversified new energy products, rural areas have more demand for new energy vehicle consumption. The tendency to be activated on a large scale.
In his view, the rural market is expected to take over the "baton" of the development of new energy vehicles.
"During the new energy vehicles going to the countryside, all six new energy vehicles under SAIC-GM-Wuling were selected for the rural-shopping list, and the cumulative sales exceeded 100,000." The relevant person in charge of SAIC-GM-Wuling said that the biggest "secret" for new energy vehicles going to the countryside. That is, "to be market-oriented, to create new energy vehicles that are most suitable for the current travel environment and suitable for the travel use scenarios of the majority of users."
"In general, the use of electric vehicles can become a more environmentally friendly and economical way of travel in rural areas." Yang Xiaolin reminded that once widespread popularization, it may impose higher requirements on rural grid loads and safe electricity use. May also need to "make up lessons."
The sinking of automobile consumption attracts talents "Phoenix returns to the nest"
Economists once lamented that in modern industrial society, it is difficult to find an alternative industry that has broad relevance and driving force like automobiles.
The same goes for the road to rural revitalization.
"Our country has a vast land area, rich wind and solar resources, and great potential for renewable energy power generation. However, the power output of renewable energy is unstable, not smooth, volatile, intermittent, and random. This brings about the security of the power grid. A serious challenge.” In the view of Tianren Zhang, Chairman of Tianneng Group, whether it is on the power generation side or the power consumption side, if smart energy storage equipment is configured to form an integrated clean power supply system for generation, storage, and use, it will not only help renewable energy The smooth output ensures the stable and safe operation of the power system, and can also "cut peaks and fill valleys", supplement the electricity gap, and improve power quality.
As a representative of the National People's Congress, Zhang Tianren, who has been engaged in the battery industry for many years, has submitted a number of proposals involving circular economy.
He said that green travel and low-carbon travel are not only of great significance for practicing a green lifestyle and building a beautiful China, but also can greatly meet various travel needs and narrow the gap between urban and rural areas.
Zhang Tianren calculated an account for the reporter. The price of a four-wheel low-speed electric vehicle equipped with a lead-acid battery is about 30,000-50,000 yuan. The average power consumption per 100 kilometers is about 10 kilowatt-hours, and the average electricity cost per kilometer is different. To 0.1 yuan, it is about 70% cheaper than driving a fuel car.
In fact, many car companies have already targeted rural car consumption with huge market potential.
“As rural revitalization enters the fast lane, Dongfeng Nissan will also make more explorations and efforts on the road of new energy development in the future to make green travel for the vast number of rural users more accessible. Among them, Qichen is a Dongfeng Nissan company. An important starting point in the future will continue to focus on the field of new energy vehicles." The relevant person in charge of Dongfeng Nissan said that the company will take multiple measures to promote new energy vehicles to the countryside, help rural residents upgrade their travel modes, and promote rural revitalization.
Some people say that due to China's vast geographical environment and the natural diversification of the automobile market, whether it is a high-end car with a higher price or a scooter that can be sold for tens of thousands of dollars, there are consumers of their own.
Therefore, brands and enterprises of all levels can also find their place in rural revitalization.
The Wuling brand, which released a new LOGO in 2020, obviously discovered this.
"In the market segments such as cars, SUVs, MPVs and new energy, Wuling's products will apply global silver labels and classic red labels according to different platforms to meet the needs of users in different markets." SAIC-GM-Wuling related person in charge Said that in response to the call for cars to go to the countryside, the company has also launched a customized version of the model with larger size, greater load, and plenty of power in response to the widespread loading demand in the rural market.
There are indications that the popularization of new energy vehicles in the township market will accelerate.
In this regard, Yang Xiaolin put forward three suggestions: “First, enterprises should target the unique life scenes and travel needs of rural users, and create high-quality, inexpensive and high-quality electric vehicles; second, enterprises should relocate their sales and service outlets and continue Sink into the primary market of counties, towns and townships to ensure that rural consumers’ car experience and services are not shrunk or out of shape while opening up the market; finally, local governments can issue corresponding incentive policies and supporting measures to cover the consumption of new energy vehicles. And use links to provide convenience and preferential treatment for end users."
"Cars are consumer durables, and buying is only the first step. Car maintenance, self-driving car rental and other related services can create a lot of employment opportunities. Therefore, how to make a big cake in the car service industry in rural areas is worthy of attention." Zhang Ningche said that doing a good job in the construction of the rural automobile service network can also play a miraculous effect in attracting the return of talents and driving local employment.
"From poverty alleviation to rural revitalization, there has been a good foundation. This advantage has been formed, and the future task is how to turn these advantages in talents and resources into a driving force for rural revitalization." Farmer of China Agricultural University In an interview with the media, Professor Zhu Qizhen, director and professor of the Institute of Issues, said that the five major areas of rural revitalization-industrial revitalization, talent revitalization, ecological revitalization, cultural revitalization, and organizational revitalization are mutually integrated. "For example, the relationship between industry and talents. Without industry, talents cannot be attracted, and without talents, industry cannot develop."
Undoubtedly, as a new journey of depth, breadth, and difficulty no less than that of poverty alleviation, rural revitalization needs to improve the policy system, work system and institutional system.
These are not only the advantages in the automotive and travel fields, but also the potential for tapping the "blue ocean" market and promoting industrial transformation and upgrading.
China Youth Daily·China Youth Daily reporter Xu Yajie