It is a parade that the guests watch from their car, the headlights of which illuminate the podium: the French house Coperni responded Thursday in Paris by the "drive in" format to the epidemic which confines fashion to the virtual.
The models move between luxury electric cars parked at Bercy Arena.
The guests, brought in these vehicles, stay inside to safely attend the show, inspired by the world of "night and party", almost forgotten after a year of the Covid-19 pandemic.
A new format for Fashion week where no parade with the public is allowed.
In black masks, Sébastien Meyer and Arnaud Vaillant, the founding duo of the brand, come to greet the public at the end of the parade, also broadcast live on the platform of the French Fashion Federation, like all the videos of the collections.
"We work under constraint and we try to come up with new ideas while being very careful", emphasizes Sébastien Meyer.
Bodycon or transparent mini-dresses, thigh-high boots, jackets with graphic shoulders or faux fur coats with bare shoulders, tiny handbags, neon yellow pumps and above all a lot of sequins even on the eyelids of the models ...
- Let go in pajamas -
"The theme of this collection is the night we have been missing for a year, seduction, party," Sébastien Meyer told AFP before the parade.
The American-style drive-in concept was chosen to "enrich the parade" and create a "total experience" as part of the Parisian women's ready-to-wear week.
"We have been living in comfortable clothes for a year, with lots of pajamas, we let ourselves go a little. We wanted it to shine, to give pleasure, to sell the dream a little," emphasizes Sébastien Meyer .
Hence "the codes of the night, lace, faux fur, sequins", he adds.
According to Arnaud Vaillant, the flagship piece of this fall winter 2021 collection is a faux fur outfit that the designers have worked like a corset.
"Crazy construction, it looks like a cloud!"
However, it is impossible to ignore the "homewear" which has exploded in these times of confinement, teleworking or curfew.
"What I love about this collection is that we have a part of the night that is more mysterious and more sensual and a part dedicated to regeneration, to comfort. We have explored all the facets of the night that give us interested ", concludes Arnaud Vaillant.
© 2021 AFP