Los Angeles (AFP)
Disney announced Wednesday that it will close "at least sixty" of its stores in North America this year to focus on its online sales activities.
These closures will only be a first step, the world number one in entertainment stressing in a press release that it intends to "significantly reduce its physical outlets" to develop electronic commerce.
“Consumer behavior has shifted to online shopping and at the same time the pandemic has changed what consumers expect from a retailer,” Stephanie Young, head of consumer products, games and retail, said in a statement. edition for Disney.
Disney thus wishes to develop its “shopDisney” sales platform next year and develop its integration with mobile apps dedicated to its theme parks and with its presence on social networks.
These changes will be accompanied by the creation of new products of the various brands owned by Disney (clothing for adults, "streetwear", products for the home and other derivative products), adds the press release.
The group does not specify the location of the sites concerned or the number of job cuts that these closures will cause.
There are approximately 300 "Disney Stores" around the world.
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