China News Service, Paris, March 3 (Reporter Li Yang) The 2021 "Happy Chinese New Year" online series of activities at the Chinese Cultural Center in Paris recently concluded successfully.
Related activities successfully attracted the attention of the French people and set off an online "Chinese New Year fever".
According to the reporter from the Chinese Cultural Center in Paris on the 2nd, in the past month, various activities of the "Happy Chinese New Year" have been pushed through 562 articles and broadcasted on 38 TV channels (including the first broadcast and rebroadcast), covering nearly 1.2 million online audiences. , Reaching nearly 9.2 million traditional TV audiences, and gaining more than 70,000 online interactions. All data set the highest number of previous "Happy Chinese New Year" events.
It is understood that in 2021, the Chinese Cultural Center in Paris will continue to focus on the Spring Festival, local folklore, intangible cultural heritage and food and other themes to provide French people with the "Appreciation of Intangible Cultural Heritage · New Year's Eve" series of video exhibitions and "Beautiful China" micro Spring Festival Gala "Knowing the Year Customs · Appreciation of Food" series of video exhibitions, "Auspicious Chinese New Year·Good Wishes" Chinese New Year Cultural Picture Retrospective, and the final piece-National Concert of "Chunhua Guoyun" by the Central Opera and Dance Theater, and on the Lantern Festival—— On the closing day of the Huanchun event, the "Traditional Festival Promotion" cultural column and "Online bilingual lantern riddles guessing" activities were launched.
The "Appreciation of Intangible Cultural Heritage · New Year's Eve" series of video exhibition activities selected five videos: Yangzhou Zhangtou puppet show in Jiangsu Province, opera dance "Young Phoenix Volley", Jiangsu weaving and dyeing skills, and five videos of Yunnan Province's sachet and incense seal. During the "Happy Chinese New Year" period, the French people fully realized the beautiful meaning carried by intangible cultural heritage.
In the "Beautiful China" Micro Spring Festival Gala, the "Knowing New Years and Customs · Appreciating Food" series of video exhibitions and broadcasts selected the wonderful video clips of folk traditions and Spring Festival food that people in Liaoning, Shanxi, Fujian and other places have followed for many years, in a simple and realistic style. Showcasing the beautiful life of peace and joy in the green waters and mountains, convey the Chinese people's best wishes for life in the blessings, welcome and reunion activities, so that overseas audiences can appreciate the interesting Chinese folk customs and feel the authentic "Chinese New Year".
The final performance of "Happy Chinese New Year" at the Chinese Cultural Center in Paris, "The National Rhyme of Chunhua" folk concert was held on the day of the Lantern Festival. Through the wonderful interpretation of the famous artists of the Chinese Opera and Dance Theater, it presented the French audience covering the Yi, Zhuang, Uygur, etc. The classic music works of many ethnic minorities lead the French people to travel all over China in their music, presenting a unique and blossoming ethnic art style.
The center also held online bilingual lantern riddles guessing activities on multiple platforms online, attracting a large number of French netizens to come to guess.
Netizens are very fond of related activities and have participated in the discussion. Netizen Francis Vaz said that the videos of the Yangzhou puppet show are exquisite, elegant and poetic, making it an audiovisual feast. Wari said that the pictures in the retrospective are wonderful and touching; this loyalty to tradition is a rare cultural treasure. Netizen Kris, who loves Chinese culture, found the idea of guessing lantern riddles online during the Lantern Festival is very interesting, and guessed the correct answers to the five lantern riddles as soon as possible. (Finish)