[Explanation] Affected by the new crown pneumonia epidemic, in the past year, home-home epidemic prevention has become the norm in people’s lives, and it has also unknowingly changed people’s consumption patterns, especially during the Lunar New Year in 2021, when 100 million Chinese celebrate the New Year on the spot. Let the "home economy" catch fire.

The National Two Sessions in 2021 are about to be held, and the performance of the "home economy" in the post-epidemic era will become a hot topic at the meeting.

  The term "home economy" originated from the Internet, and is also an "other name" for the Internet economy.

Under the epidemic, live delivery of goods, takeaway orders, distance education, online games, etc. have enriched people's home life. It has also ushered in new development opportunities for the "home economy" and spawned a number of emerging industries and occupations.

  [Concurrent] Li Heyue, member of the National Committee of the Chinese People's Political Consultative Conference

  Under the conditions of this epidemic, you can’t go out, you can’t go to the mall. If you want to think about how to develop a (business model) that meets these conditions and various needs, then I shop online, and I still have to consume, including you now. Website for make-up classes.

There are also orders for food and takeaway on the first day of the new year. This is a new model under this condition. The main reason is that you seize the opportunity. In fact, it is a transformation. I think no matter which model, adapt to this Social conditions are good models.

  【Title】Live teaching is quietly emerging

  [Explanation] With the increasing public acceptance of online education.

During the epidemic, online teaching has become the new mainstream learning method, and online education has ushered in new opportunities and bursts of new vitality.

  [Concurrent] Wang Boxuan, online learning service teacher

  Through various methods to establish contact with students, such as APP, and then contact with WeChat, SMS, phone, including the process of class.

We continue to strengthen the connection between us and the students through communication and service.

In fact, when I first started, it seemed that the team of online tutors did not seem to be that big. After the epidemic, in fact, for more students, his acceptance and awareness of online education have become higher and higher.

  [Concurrent] Bai Ru, the person in charge of the online education company

  (Our job fair) will add 100 full-time tutor positions and 50 tutors who will be leading online lecturers in small classes.

We have 150 full-time positions today, (this scale of recruitment) is unprecedented.

  【Subtitle】Takeaway delivery is booming

  [Explanation] According to the "Special Research Report on Merchants in China's Catering Delivery Market During the 2020 Epidemic Period", during the 2020 epidemic, 63.7% of retained catering and delivery merchants in China indicated that online passenger flow has increased compared with the previous year, and about 70% of the interviewed catering merchants generally recognized the first The drainage effect of the tripartite food delivery platform during the epidemic revealed that it will continue to stay on the food delivery platform after the epidemic and increase investment in the food delivery business.

  [Concurrent] Chen Na, Director of Brand Value Growth Center of a Catering Company

  Our company's marketing department and the store are exploring together to establish a community service station in a community with a radius of three kilometers from the store. This service station can make full use of the existing supply chain and logistics advantages of Yunhai cuisine. Help residents within three kilometers around us to purchase, including raw materials, fresh ingredients and some semi-finished products. We increase our income through community group purchases and door-to-door delivery.

  [Concurrent] Tao Tingting, head of a catering company

  Like this year we launched a (online) New Year’s Eve dinner. First, we are not limited by region. Second, we are not limited by the number. That is to say, we may only have a few tables now, but we can reserve about 100 tables. Meal.

  [Concurrent] Zhu Danpeng, China Food Industry Analyst

  There will be a relatively large increase in the area of ​​pre-products. For consumers, convenience is improved, but for the catering industry, its overall profit has also increased. I think this is a win-win situation. Such a situation.

  【Subtitles】The live broadcast of the goods shines

  [Explanation] In 2020, live streaming has become a popular way of selling goods nowadays. During the holiday season, its cheap and low-price promotions have become an important shopping window for people's homes under the epidemic.

  [Concurrent] Wang Peng, general manager of a supermarket branch

  During the epidemic, our e-commerce, compared with the (new crown pneumonia) epidemic, our odd number will increase by 4 times, especially around the fifteenth of the first month, our odd number has doubled to 5 times.

  [Commentary] In addition, anchor endorsements, celebrities as guests, various forms of delivery "bloom everywhere."

According to data released by Alibaba, in 2020, more than 300 celebrities and more than 400 CEOs will participate in the shopping spree on Tmall’s “Double 11” shopping season, and more than 30 Taobao live broadcast rooms have a turnover of 100 million yuan.

Industry insiders believe that live streaming will enter the fast lane of development in 2020, and it will still be the development trend of digital marketing in 2021.

  [Concurrent] Li Jiaqi, Internet Marketing Engineer

  This (live broadcast "carrying goods") is an infinite possibility, and I think future live broadcasts will become more and more interesting and smarter.

Because for example, we may recommend some international brands of beauty, clothing, including snacks and so on.

I think if the foreign live broadcast e-commerce industry develops, maybe they will come to recommend Chinese beauty makeup, Chinese delicious food, and Chinese special agricultural and sideline products.

It is a way of complementing each other, helping each other and making progress.

  [Explanation] Although there are still many problems, such as the low cost of selling fake goods through live broadcast, which leads to some people taking risks to deceive consumers, the development of the "home economy" is still unstoppable.

Jin Li, a member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the Department of Economics and Management of Peking University, believes that although the "home economy" is an emerging economy derived from the epidemic, its innovative business model has enabled China to enter the era of digital economy more quickly. He encouraged In the post-epidemic era, more social and economic activities can be carried out online, so that China's economy can develop with high quality.

  [Concurrent] Member of the National Committee of the Chinese People's Political Consultative Conference Jin Li Jin Li, Deputy Director of the Department of Economics and Management, Peking University

  Many people stay at home to order food online or live live delivery and other ways to consume, but after the epidemic has gradually subsided, in fact, many habits are still retained to a certain extent. People have discovered in practice in the past period of time. In fact, it is very convenient to conduct many economic consumption activities in this online way, making our country as a whole, in fact, to enter a digital economy era faster.

In the future, we should encourage more social economic activities on this basis, which can be carried out in more online ways, so that our economy can enter a new quality and efficiency improvement as soon as possible. The situation of higher quality development.

  Comprehensive report by reporter Liu Xuanting

Editor in charge: [Zhang Kaixin]