Album The list of singles to hook up with in the post-covid era
Without a doubt, technology has played a fundamental role during the pandemic.
E-commerce has grown by 36%, food delivery platforms have received millions of dollars in profits and
messaging applications
are in full swing.
Likewise, social networks have seen remarkable growth and any app that serves to interact with others is usually welcome.
Above all, if it is about dating apps ...
According to the
Wall Street Journal,
dating apps have seen a huge surge in new users over the past 12 months.
For example,
Bumble
has grown by 10.9%,
Match by
10.1% and
Tinder by
15.3%, being the favorite application of
singles (and infidels)
around the world.
What's more, according to
Forbes
, last September Tinder managed to
bill 33.8 million dollars
in the iPhone virtual store, which led it to position itself as one of the apps that generates the most income worldwide.
For many, this figure may come as a surprise.
However, it is not for the main creator of Tinder,
Sean Rad,
who always knew that this app would be profitable.
Why?
Because Tinder was built
based on its own needs ...
In an interview with
Business Insider
, Sean Rad acknowledged that Tinder was born from a curious circumstance that it was not able to face.
"Four years ago I was very shy. I
had trouble getting close to girls
that I liked. And once I was sitting in a coffee shop and I became interested in a girl. I looked at her, she saw me, and I thought 'shit, she caught me looking at her' At first I was nervous, but then I realized that he was looking at me and smiling. He let me know that he was interested and I stopped feeling anxious, "he said.
See this post on Instagram
From that moment on, Rad started an analysis of the situation and concluded that when noticing the interest that the girl, he immediately eliminated all the questions that were holding him back.
He already knew that she wanted to meet him and then he
could approach without fear.
In this way, the key concept of Tinder emerged - "no matter who you are,
you feel more comfortable approaching someone if you know they want to approach you"
- and the structure of the app was born, which is based on facilitating a single " I enter "another, knowing, from the beginning, that both are willing to meet.
In the first instance, the app began to be developed
in 2012 under the name Matchbox.
At that time, Rad worked in a cluster of
startups
and met the
engineer Jonathan Badeen
, also considered one of the founders of Tinder- with whom he worked hard in the project.
Quickly, the idea began to take off and
within months,
Justin Mateen, the third of Tinder's geniuses, joined the team.
According to various media, Rad and Badeen had the mission of taking care of the product and the user experience, while Mateen was in charge of taking the app to its maximum popularity status.
"Justin was the one in charge of promoting the app. And so one day he took everyone's phones and spammed all of our address books, including his. So I thought 'okay, this probably isn't going to work, but let's try it. "And we texted literally
500 people.
Immediately 80% of the people we texted
subscribed
. The next day, we grew 50%. And I thought, 'This is shocking!' We had We had to verify what we were seeing, "Rad commented in an interview in 2017.
Since then, the lives of the three
geeks
changed forever.
Tinder became a highly
lucrative
company
and their faces started to get
famous
.
But did that mean that they found love? ... According to Rad, whose fortune today would be estimated at 1,000 million euros, he
became obsessed
with his own application.
In 2013, he confessed to
Fast Company
that he had had
many "Tinder dates"
and in 2015 he dared to reveal that he fell in love with different women almost every week.
Although that does not mean that he had sex with all, on the contrary.
Because six years ago, Rad told the
Evening Standard
that he
has only had four girlfriends
- among them, Alexa Dell, the heir to Dell computers - and that
he has only slept with 20 women.
See this post on Instagram
On the other hand, Rad has also mentioned that
many young women want to have sex with him.
In fact, a supermodel would have "begged" him to have sex, but he would have refused.
"She was one of the
most beautiful
women
I have ever seen,
but that didn't mean I wanted to rip her clothes off.
The attraction has nuances
and, although it sounds cliché, it's true. I don't care if someone is a model, I need a challenge intellectual, "he explained.
And, according to his social networks, he would have already found that long-awaited "challenge".
Because last
October 25 he married
a mysterious blonde, whom he calls "my house and my everything"
And what about Jonathan
Badeen
and Justin Mateen?
Badeen - the proud inventor of "swipe right" -
still works at Tinder
and is the company's chief strategy officer.
According to his Instagram, he
travels a lot
and loves places like Disneyland and Venice, which he has visited in the company of his parents ... Apparently,
love has not been on his side.
As for Mateen, the engineer was
fired
from Tinder in 2014, after being sued by his ex-girlfriend and former marketing director of the company, whom he would have
called a "prostitute" in
front of Sean Rad.
According to the complaint filed by Whitney Wolf, she and Mateen dated during 2013, but after the relationship broke down, her ex began sending her emails and messages with
sexist and even racist language.
So Wolfe decided to report the situation to the higher ups at Tinder.
However, she did not get support and ended up being
fired
.
Despite this, Sean Rad washed his hands and, without assuming any blame,
reproached his colleague's behavior,
as if he had never known it before.
"Mr. Mateen has been suspended from his post to trigger an internal investigation," he announced in a statement.
Even so, the situation did not generate major repercussions in the media and Tinder continued to grow.
So much so that today the company would be valued at $ 3 billion and its founders are bathing in gold.
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