Bordeaux entrepreneur launches the first cannabis wine in France
A Bordeaux entrepreneur has taken the gamble of combining wine and CBD (short for cannabidiol), a relaxing and controversial molecule derived from cannabis.
AFP / Archives
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Mixing wine and cannabis is possible as long as it remains “a wine-based drink”.
A 28-year-old Bordeaux man dared to combine wine and CBD, short for “cannabidiol”, a relaxing and controversial molecule derived from cannabis.
An innovation that launches a paving stone in the world of wine, in a rapidly evolving legal context in France,
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Burdi W is a drink that mixes a wine made from the Bordeaux red grape variety, Petit Verdot, with the CBD molecule, which does not present any addictive risks.
Raphaël de Pablo, operator of a medicinal farm in Gironde, had this idea after spending two years in Canada.
Sacrilege in the world of wine?
Not at all, responds Arnaud Daphy, partner of the Sowine agency.
“
This is an innovation that is really part of a very strong trend in North American countries, but which is arriving in Europe,” he
explains.
CBD-based products, this molecule derived from cannabis, we are going to have more and more of them because the legislation is becoming more flexible.
"
Products made from beer, whiskey or wine and which, according to Arnaud Daphy, do not compete with noble products: “
It is aimed at a rather young audience.
In the case of recreational consumption.
This is why it is not for me a competitor of wine.
We are not at all on cultural consumption or gastronomic consumption.
"
Coming from California, where it attracts wealthy investors, this new wine and cannabis drink could have a bright future in France.
The Hexagon already has 400 shops selling CBD products.
That is four times more than two years ago.
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Also to listen: What research on cannabis for therapeutic purposes?
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