• TikTok will block the app for children under 13.

    Privacy Guarantor: we will verify its effectiveness

  • Istat, retail sales down: in November -6.9% on the month and 8.1% on the year.

    E-commerce is growing

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February 23, 2021 The TikTok app enters the world of

e-commerce

: it does so through an alliance with the online commerce platform Shopify, born in the United States in October 2020 and now also active in Europe, including Italy, as well as in France , Spain and Germany as well as the United Kingdom.



A strategic marriage for both companies, given that the TikTok community in Europe has

100 million

active

users

per month (according to Comscore, in July 2020 in Italy TikTok reached eight million users, + 400% compared to the same month of 2019) and 'merchants' on Shopify in Italy, due to Covid,

grew by 247%

compared to 2019, explains the company.



Under the agreement, companies in Europe that have brought their online store to Shopify will be able to sell products and services on the app through advertising campaigns directed to the community of the app owned by Chinese ByteDance, through Shoppable Ads, contents videos that allow direct access to online shopping.



Pitfalls and opportunities.

But beware of the new 'Challenges' 

Meanwhile, the debate on TikTok continues also in other locations: during an online conference organized by Ferpi Lazio - the PR federation -, there was talk of the pitfalls of the app but also of opportunities for growth of the social.

In particular, said Guido Scorza, guarantor member of the Authority for privacy, "the chronicle of recent weeks tells of a

distorted use of certain company

but the issue can not be limited to user age considerations."



There , according to Scorza, a huge amusement park: "the

digital dimension

, in which there are attractions suitable for anyone and others limited to those who have reached a certain age and so TikTok, a platform whose logic the managers themselves say are designed for over 13 year olds "



With the pandemic, Scorza adds," everything that represents the negative face of the network has exploded. Nothing surprising ".

The new challenge, 'Sillouette challenge', is particularly worrying, where "you risk sharing your naked image without wanting to", underlines the lawyer, and the answer can only be

educational

: "It will not be the provisions of the authority that will solve the problem, the game is won by playing on social networks ", he concludes.