Earn money steadily, exquisitely, spend money diversified and save money
Earn money steadily, exquisitely, spend money diversified and save money
About "money", young people think so (China Youth Watch ④)
What do young people think of money?
What are the characteristics of young people's outlook on money compared with their parents?
How about young people's financial awareness?
...As a generation born and grown up with the tide of China's socialist market economy, the attitude of young people towards money has received widespread attention from society.
Someone concluded: from general frugality to quality of life, from risk avoidance to active investment, from rushing to work to enjoying the moment.
The change in the youth's outlook on money is the epitome of the rapid development of Chinese society and will also affect China's future.
Need to make more money and also live
Although life pressure is increasing now, many young people want to earn more money; but young people have clear criteria for choosing the way to earn money.
"Although we have three times the salary for overtime on holidays, I think that involuntary overtime is unacceptable." Wang Mengmeng, who works in a Beijing institution, told reporters, "I need to make money, but I also need to have my own personal life."
Merlin, who started working in 2020, said that if you need to work overtime or part-time to make money, you must first make sure that you have spare energy and must not affect your health.
"Struggle is the background color of our generation, but if we continue to overdraw our body and enjoy life for the sake of wealth, it is also unacceptable to me."
However, the sudden new crown pneumonia epidemic still affected some young people's views on earning money, consumption, and financial management.
"The epidemic taught me two very important things, one is buying insurance, and the other is saving and managing money. The'black swan' incident has caught people off guard. It is still necessary to enjoy the present under the premise of certain protection." Wang Mengmeng said .
Compared with their parents, young people are less interested in the toil-style "accumulate first, then enjoy", and instead have a life attitude of "enjoy while making money".
For the motives of making money, young people seldom set specific long-term goals, and are more likely to be "small goals" that have been "planted" recently.
Although young people generally have a higher level of anxiety about future risks and may be more insecure than the previous generations, they have not kept saving money to alleviate anxiety like the previous generations. Instead, they have fully planned on the premise of making money safely. , Leave tomorrow’s worries to tomorrow.
"The previous generations of people made money mainly for'survival', such as buying a house, going to school for their children, or making family emergency, and some were to save money. But more and more young people believe that making money is for living It’s not that life is for making money. Therefore, they are more inclined to choose to pursue a “small fortune” life state.” Analysis by Zhu Di, a researcher at the Institute of Sociology, Chinese Academy of Social Sciences
From "life is to earn money" to "earning money is to live", although the word order is only adjusted, it reflects the change in the youth's outlook on money: from focusing on accumulation to learning to enjoy, and from saving money first Enjoy making money while enjoying.
This kind of change seems a bit unacceptable to many elders, so they often hear elders accusing young people of being short-sighted and not knowing how to keep a house, and even arguing about it, making young people "unspeakable".
Fu Guoqun, a professor at Peking University's Guanghua School of Management, believes that there will definitely be differences in evaluation criteria between different generations of money concepts. Therefore, it is necessary to look at young people's money concepts in a broader context, rather than standing on the stance of the previous generation. generation.
In Judy's view, on the one hand, it is necessary to guide young people with reasonable and healthy money concepts, not only to ensure the quality of life of individuals, but also to be responsible for themselves and their families.
On the other hand, attention should be paid to protecting the consumption desire of young people and avoiding a "low desire society".
Be generous to yourself and give back to the society generously
"When I was in college, I was properly'exquisite and poor', and I never saved as much money as I spent." Xiao Liu, a teacher at a Beijing elementary school, told reporters that as long as he can afford it, he will buy better things as much as possible.
For Xiao Liu, "not wronging yourself" is the first principle of consumption.
"Now I work, I have a relatively stable income, and there is no financial pressure at the moment. Why can't I make my quality of life better?" Xiao Liu said.
With the rapid development of the digital economy and the gradual expansion of middle-income groups, there are more and more young people like Xiao Liu who are pursuing quality life, and their goals of paying for money have become rich and diverse.
According to McKinsey's "China Luxury Report 2019", in 2018, the luxury consumption of "post-90s" accounted for 23% of China's total luxury consumption.
In 2018, "post-90s" people spent an average of 25,000 yuan on luxury goods, which was equivalent to their parents' generation.
According to data released by Bain & Company in 2020, the average young group buys luxury goods for the first time at the age of 20.
Judy analyzed that, “Contemporary youth pay more attention to'cherish the present' rather than'precautionary measures'. They know what they want and what they like. This is different from the previous generations who usually care about'what can I afford'. Merchants The influence of marketing and the consumer culture created by it has also continuously stimulated youth’s desire for consumption."
“Young people are more confident in the future economic and personal growth. Moreover, with the improvement of the social security system, the generation born after 1990 has no anxiety about future pensions and other issues for the time being,” said Fu Guoqun.
In addition to enjoying a better material life, meeting personal spiritual needs and realizing social value, spending money is also an important motivation for young people to please themselves and actively pay for their pockets.
"Now I feel that buying a car is not as good as taking a taxi. You need to consider parking and maintenance when driving by yourself. It is better to take a taxi for convenience and comfort." Xiao Xie, a post-90s generation, told reporters. Now it’s more appropriate to buy services and experience.”
For some of the "big items" necessary for the older generation, in the eyes of the younger generation, they are more willing to accept the experiential consumption of transferring ownership and emphasizing the right to use.
Since July 2012, Xiao Liu has donated money to the Red Cross through a monthly subscription to her mobile phone number. “It is a very fulfilling thing to contribute a little of her own power to the society.” She often puts idle clothes on. Donate to more people in need.
In addition to being generous to themselves, young people are also more open and generous to public welfare.
"The rise in service consumption is a sign of a more mature consumer society. The characteristics of service consumption are to provide a convenient and comfortable life, as well as to provide interesting and novel experiences, in line with the consumption concept and lifestyle of young people," Judy explained, " More acceptance of meeting consumer demand through purchasing services instead of emphasizing material possession reflects the changes in youth material views and represents the trend of social development."
Diversified choices, accepting new financial management methods
Li Ling, born in 1997, has his own "original" financial management method.
"I opened two Alipay accounts. One is dedicated to depositing money, and the other is dedicated to buying some sound financial products. The other is dedicated to daily expenses." Li Ling draws a fixed amount from Alipay for depositing money every month Living expenses, in order to control consumption, and strive to achieve asset appreciation.
"When I was in school, I started to approach financial management with Alipay." Li Ling said, "Now, I will divide the salary into several parts according to the proportion, and some of them are used to purchase financial products." Internet financial products are most young people's. The financial enlightenment class, with its convenient operation, low purchase threshold, and anytime access to consumption, has been sought after by the "Internet aborigines" generation.
"The best way to manage money without any thought is!"
In fact, there are many young people like Li Ling who have financial savvy.
The "2020 Financial Management Trends for Chinese People" released by the Shanghai Gaojin Financial Research Institute shows that China's financial management population is becoming younger and the "post-90s" are becoming the main force.
Online financial management is becoming the choice of more and more young people.
CBNData's "2019 Online Financial Management Crowd Report" shows that "post-90s" and younger "post-95s" and "post-00s" account for 49% of the number of online financial management groups.
The society is worried that it will "spoil" young people's consumption-scenario credit products in advance, but in the hands of some young people, they have become a careful financial management tool.
"Apple computers were purchased in interest-free installments, and it is also the most expensive item in consumer credit expenditures." Xiao Xie told reporters, "It's not because you don't have enough money in your hands, but you think that consumer credit can be free. Interest installment, so that my principal can take advantage of this time difference to do some financial management."
In addition to purchasing wealth management products, deposits are also a steady financial choice for young people.
"There will be a plan to save 60% of the salary every month," Xiao Xie said. "Money is not only the object of the desire to become rich, but also the source of the desire to become rich. Savings are actually a sense of security and comfort."
At the same time, some young people have begun to make high-risk and high-yield investments.
Young people have their own ideas about risk.
Wang Mengmeng, who has just made high-risk investments in 2020, said: "In theory, if fund products are held for long enough, it should be difficult to make a large loss. As for the risky investment method of stocks, if you lose money, you should pay a'tuition'. Up."
In the eyes of some young people, risk is the only way to grow, not something that needs to be deliberately avoided.
"I think it is better for young people to go to the stock exchange market to'take classes' early, after all, sooner or later they have to learn how to increase their wealth." Wang Mengmeng said.
In addition to "food for health" and "exercise self-discipline", compared with their parents, young people who "dare not read the medical examination report" have an earlier and more violent awareness of purchasing insurance.
In September last year, the "Post-90s Protection Report" released by the China Academy of New Economics and Alipay Insurance Platform showed that nearly 70% of the "post-90s" have health insurance, and more than half of the "post-90s" believe that at least three insurances are needed to change A sense of security.
Wang Mengmeng has been insured for cancer medical insurance for a year. Critical illness insurance and accident insurance are also her long-term concern. "I am more greedy for life and fear of death, and the younger the insurance, the more cost-effective."
For young people, insurance is no longer an illusory future investment in the eyes of the previous generation, but a real control over the risks of future life.
Young people represented by the "post-90s" have a clearer plan for money.
The older generation choose to deposit more and buy real estate, but the younger generation has more choices to buy stocks, funds, and insurance.
"Young people now have richer knowledge in financial management than the previous generation. They are better at learning and quickly accept new financial management methods." Fu Guoqun said.