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Wolfsburg / Los Angeles (dpa) - The VW group has to take criticism again because of a controversial advertising presence on the Internet.

After an advertisement by the company appeared on the right-wing US news portal "Breitbart", some users of social networks were puzzled by the placement.

"You should think that corporations like VW only hire experts in their field," it said in a tweet from last weekend.

The industry service "Werben & Sell" reported on Thursday.

VW said: “We regret that this was played.

Volkswagen clearly distances itself from any extremist ideology. "

Screenshots were circulating on the web that showed a green copy of the new ID.3 electric model in a central column on the "Breitbart" page.

"It is extremely important to us that no ads are placed in extremist, discriminatory and human dignity-violating publications," said a VW spokeswoman.

"That is why we actively keep a list of publications on which advertisements are not allowed to be played and are blocked accordingly."

The "Breitbart" page can be found under the entries.

"We are in the process of clarifying how this advertisement could appear on the page despite our clear guidelines."

You will then inform about it.

Last year, the carmaker triggered a shit storm on Instagram when a promotional video for the new Golf 8 was perceived as racist.

A black man had been pushed around in it by a white hand.

VW apologized relatively late and checked the processes that led to the commissioning of the responsible agency.

Control failures were granted - legal director Hiltrud Werner spoke of "a lack of sensitivity and procedural errors".

However, internal audits did not reveal any indications of intent or intent or specific racist allusions.

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The automaker had previously received similar criticism.

In the summer of 2018, for example, a Twitter user complained: "I'm sure that" Breitbart "is not a suitable vehicle for your corporate values ​​and culture."

After reviewing the events surrounding the Instagram clip, then VW sales manager Jürgen Stackmann said he would ensure that ethics training was given and that a diversity board was set up.

The latter should ensure clear approval standards between the marketing department and the agency.

© dpa-infocom, dpa: 210218-99-499889 / 2

Tweet about the advertisement at "Breitbart"