The recurrence of the new crown epidemic has caused many people to stop the pace of returning home and reunite, and respond to the national initiative to celebrate the new year on the spot.
Fortunately, the application of emerging technologies has broken the barriers of time and space, allowing people thousands of miles away to "get together".
The normalization of the epidemic has accelerated technological progress and has also given birth to new ways of celebrating the New Year.
This Spring Festival, video connection "Cloud New Year" and "cloud travel" without leaving home have emerged. The CCTV Spring Festival Gala's first 8K live broadcast, killing temperature measuring robots and other technological applications have enriched the forms of the New Year, allowing everyone to celebrate the New Year on the spot. Still the taste of the year.
The 2021 Spring Festival Gala scene.
Image courtesy of program group
"Cloud Happy New Year" and "Cloud Tourism" Rise
The Spring Festival has always been the most lively and solemn traditional festival in China.
In the past few years, during the Spring Festival, hundreds of millions of Chinese people embarked on a trip back home, just to have a reunion dinner with their families and a New Year with friends and relatives.
Affected by the epidemic, Liu Huiqiang, who works in the fund industry, chose to spend the Chinese New Year in Beijing this year. This is the only time he has not returned home for the Spring Festival in the past 10 years.
On the night of New Year's Eve, after cooking together with friends of three and five to celebrate the New Year, Liu Huiqiang dialed the video connection with his father on the social software and sent New Year greetings to relatives one by one.
"Chinese New Year greetings are a traditional Chinese folk custom, and it is also a way for people to bid farewell to the old and welcome the new year and express good wishes to each other. It is indeed unaccustomed to not be able to reunite with family members this year, but fortunately now that technology is advanced, you can connect via video.' "Happy New Year in the Clouds' can be regarded as making up for a great regret." Liu Huiqiang said.
According to statistics from various departments in China, more than 100 million people did not return home for the Spring Festival this year.
To this end, some technology companies have innovatively released creative interactive products such as "Cloud Happy New Year" and "Cloud Party".
WeChat also launched products such as "group chat fried screen emoji" and "customized New Year greeting red envelope cover" at the right time, so that people can make a fancy New Year greeting to their relatives and friends and solve the pain of longing.
Data map: Chinese New Year students who stay in school pay New Year greetings to relatives in their hometowns through video.
Photo by Liu Peng
In the past Spring Festival, visiting the lantern market and watching lanterns was an indispensable traditional custom everywhere.
Due to the epidemic this year, lantern festivals and lantern markets have been cancelled in various places.
Confucius Temple in Nanjing, Zigong, Sichuan and other places used 5G+4K and other new technologies to launch creative "Cloud Viewing Lights", displaying traditional lantern festivals in all directions and multiple dimensions, allowing people to enjoy the lanterns and taste the New Year without leaving home .
In previous years, many people chose to travel during the Spring Festival. In response to the call for the New Year on the spot, "cloud tourism" has become a popular choice for people during the Spring Festival this year.
After embracing live broadcast technology, "cloud travel" has broken the limitations of time and space.
Through the Internet, everyone can go to all parts of the country to "play", watch "intangible cultural heritage", appreciate "community fire", and enjoy a cultural feast without leaving home.
Some netizens joked, "Although the perception of'cloud tourism' is not as strong as that of traveling in person, it also saves the pain of crowding people."
Wu Ruoshan, a special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences, said in an interview with the media that “cloud tourism” based on big data and cloud data is changing from an emergency response to the impact of the epidemic to gradually becoming a supply innovation in the tourism industry. , A breakthrough to better meet people's needs.
Data map: Overseas Chinese compatriots "cloud travel" with the anchor through the mobile phone screen.
Photo by Wang Zhi
Science and Technology Fan Children's Spring Festival Gala "Fire Out of Circle"
On New Year's Eve, it is the habit of most Chinese to gather together to watch the CCTV Spring Festival Gala.
In addition to traditional singing and dancing, this year's Spring Festival Gala is full of technology.
The 8K ultra-high-definition test channel realizes the world’s first 8K live broadcast, the first “VR video + three-dimensional sound” new media live broadcast... The CCTV Spring Festival Gala in the Year of the Ox has set many “firsts”, not only presenting a beautiful and splendid art The feast has also become a large stage to showcase the achievements of scientific and technological applications.
The audience noticed that the main screen of the CCTV Spring Festival Gala this year uses a 61.4m×12.4m 8K ultra-high-definition giant screen, arranged in a circular arc with the center of the Spring Festival Gala studio; in the back area and above the auditorium, there are 154 screens. The high-definition large screen is integrated with the main stage screen, floor screen and decorative ice screen to form a dome-roofed studio space, which expands the stage's visual space and realizes true "cloud communication".
In the creative performance of "Bull Up", the four-legged robot "Pioneer Bull" swayed and twisted to the beat, dancing with stars such as Andy Lau, Wang Yibo, Guan Xiaotong, etc., which was impressive.
This four-legged robot is based on the Shenzhen "Pioneer Bull" as its original design. The appearance is fused with traditional cultural elements such as auspicious clouds and Chinese red. The image is pleasing and dynamic.
On the other side, Andy Lau's "cloud" recording is enough to "make fake and real". He sings on the traditional mortise and tenon structure, dances in the magical space built by gift boxes, and swims with the company of "fish" year after year, and finally with Wang Yibo , Guan Xiaotong and others interacted on the same stage, allowing the off-site audience to repeatedly wonder whether Andy Lau came to the scene.
The 2021 Spring Festival Gala scene.
From the recording of Andy Lau's "Cloud" to the virtual character Luo Tianyi singing "The Sound of Wan Lai Chun", to the collective appearance of returning cultural relics in the special program "National Treasure Going Home"; this year's Spring Festival Gala spurted technological innovations, allowing the audience to feast their eyes.
"Andy Lau Yun recording has no sense of disobedience", "Li Yuchun supermodel group stage special effects", "Niu Qiu stage technology sense" and other topics discussing the Spring Festival Gala stage technology sense, have successively boarded the hot search list of Weibo.
In addition, Henan Satellite TV's Spring Festival Gala "Heaven and Earth" and "Tang Palace Night Banquet" and other scientific and technological performances also "fired out of the circle."
"Tang Palace Night Banquet" uses 5G, AR and other technologies to combine virtual scenes and real stages to reproduce the "Museum Wonderful Night Tour" of the girls of the Tang Dynasty.
During the performance, these Tang dynasty girls played and played, dressed up, or fluttered with butterflies on their way to the banquet.
They walked through the museum, over the mountains rendered by colorful ink, and came to the Forbidden City where goldfish were flying in the air. The picture was gorgeous like a dreamland, which made the audience addicted.
"Cold technology" makes the Spring Festival "hot"
In fact, the sense of science and technology in the Spring Festival of the Year of the Ox is not only embodied in the "Cloud New Year" and Spring Festival Gala stage, but also in people's daily life.
Those who choose to go home for the New Year have experienced the use of emerging technologies in the Spring Festival travel early.
The movement of hundreds of millions of people during the Spring Festival has brought huge challenges to the prevention and control of the epidemic, but the emergence of the health code has made the prevention and control work more targeted, and the people can also use the green code to "go the world with one code."
As early as January 28, before the Spring Festival transportation started, airports and railway stations in various places used various types of robots to carry out related operations.
The 5G patrol robot "Wali" of Shanghai Huangpu Public Security Bureau reminds tourists to pay attention to personal safety precautions through the voice broadcast function.
Shanghai Hongqiao Railway Station uses disinfection robots for patrol, disinfection and cleaning operations.
The temperature measurement robot at Shenyang North Railway Station can even provide temperature measurement services for passengers.
Data map: Unmanned robots are cleaning and disinfecting operations in Shanghai Hongqiao Railway Station.
Photo by Yin Liqin
During the Spring Festival, the UAV squad of the Shanghai Huangpu Public Security Special Police Detachment operated a police UAV to patrol along the Bund.
UAVs can use the high-sensitivity cameras carried to obtain images on the ground and transmit the obtained information back to the command post to provide research and judgment support for rapid police handling.
Looking across the country, people’s entertainment during the Spring Festival is also inextricably linked to technology.
VR immersive roller coaster, "magic mirror" sound-controlled three-dimensional fireworks, robots writing Spring Festival couplets and hanging lanterns... The application of emerging technologies is providing more convenience for the people in their daily lives.
From the disinfection and protection of robots during the Spring Festival Transport to the application of 8K and 5G technologies in the Spring Festival Gala, from the “cloud dinner” and “Cloud New Year’s greetings” to “cloud viewing lights” and “cloud tourism” during the Spring Festival. Bring emotional satisfaction to people.
Behind the seemingly "cold" technology is actually full of humanistic care, making the Spring Festival even more "hot" in the Year of the Ox.
Author: Guo Chaokai