The pandemic has hit the business community in western Sweden and not least against Liseberg.
- 2020 has been an extremely dark year, not only difficult for Liseberg but for the entire entertainment industry.
The Swedish amusement parks were the only amusement parks in Europe that had to close, so it has been very tough for the industry, says Andreas Andersen who is CEO of Liseberg to SVT Nyheter Väst.
Has received financial support
The organization has received financial support of around SEK 46 million in 2020, but despite that it has not been enough as it accounts for less than ten percent of the loss.
The Group's equity has fallen from SEK 1283 million to SEK 843 million.
- It is not possible to remove such a large loss in sales, even if we receive help from the government, we have had to take out a loan to balance the loss, says CEO Andreas Andersen.
The future is unclear
For the amusement parks in Sweden, it is unclear what the future will look like, however, there is some hope according to Andreas Andersen.
But the new pandemic legislation and the new guidelines from the Public Health Agency, there is a chance that Liseberg can reopen in the summer of 2021, but with a limited number of visitors.
- With the new regulations, it will probably be possible to have a responsible pandemic-safe opening of the park later this year, says Andreas Andersen.
In a normal day we have about 21,500 and it would have needed about 6,000 visitors per day to manage the economy.