A drink depot (illustration).

-

Pixabay

  • After Rennes or Nantes, a drink destocking operation is organized by distributors in Alsace.

    This Friday February 12 and Saturday February 13 throughout the region.

  • It will be possible to buy water, soft drinks but also beers at discounted prices.

  • Most products will be purchased in crates, often made up of returnable glass bottles.

Several kilometers of traffic jam near a drinks warehouse ... The scene, quite surreal, took place last weekend near Rennes.

A large destocking of wines, spirits, beers and sodas was organized there and customers jumped at the opportunity.

Will the Alsatians have the same reflex?

A similar operation is in any case offered this Friday 12 and Saturday 13 February at about fifteen wholesalers throughout the region.

From Illzach to Haguenau via Illkirch or Mundolsheim for the Strasbourg metropolitan area.

The list of wholesalers and distributors participating in the operation.

- alsace solidarity drinks

“Our activity has been at a standstill for months with the closure of bars, restaurants and hotels and certain products are accumulating or are soon expired.

A solution had to be found, that is the goal of this major anti-waste operation, ”explains Olivier Fleurette, who heads the Abedis company, based in Volgelsheim (Haut-Rhin).

Will offer two pick-up points in the car parks of its La Vinothèque brands in Colmar North and Colmar South.

"Trucks will come to the car parks and sales will take place there", he continues, referring to "real efforts on prices, often even below our cost price".

Sodas, waters ... but also beer

On which products?

Mainly soft drinks (cola, soda etc.), water… all to be bought in crates (returnable) or in packs, not individually.

Beer will also be affected by the operation.

“We have 1,600 barrels to remove from storage and we should be able to offer pressure to take away in containers.

It's rare because some beers are never bottled ", he adds, insisting on one principle:" It will not be a total liquidation.

Not all products will be -40 or -50%!

"

At Malt & Houblon in Illkirch either.

But the manager also expects a strong crowd.

“We already have a lot of calls, requests… I am very happy with this enthusiasm,” explains Raphaël Stoll.

It will also offer water, sodas and "short-dated products" and also provides promotions.

"For ten bottles of Meteor 75 cl purchased, two will be offered".

Part of the revenue should be donated to associations, already provide wholesalers and distributors.

“We do not yet know to whom, we have to settle down, admits Olivier Fleurette.

The operation went up very quickly, we have not yet had time to finalize everything.

"There are a few days left before the traffic jams ...

Society

Nantes: “Some come with jerry cans!

»Success for the brewery which destocks at cost price

Society

Coronavirus in Rennes: Plagued by the closure of bars and restaurants, the wholesaler is destocking his beers and wine

  • Strasbourg

  • Beer