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A Bavarian subsidiary of a German supermarket chain has launched an initiative to encourage singles to do their shopping on Fridays between 6 and 8 p.m., thus
helping to form couples
in times of coronavirus.
Given that the current restrictions due to the pandemic leave supermarkets as one of the few places where you can socialize,
Edeka's
subsidiary
in Volkach (Lower Franconia, in Bavaria, south) invites buyers to come to the premises with that commercial hook, local media reported.
"The supermarket has been offering this 'singles shopping' service for about two years
, but it was as a result of the coronavirus and its restrictions that the theme of 'hearts' has become an element of attraction," he tells Bayerischer Rundfunk ( BR) store manager
Christoph Kolb
when explaining the significance of this initiative.
Upon entering the store, customers can hang a
heart-shaped badge with a number
indicating that they accept the proposal and, once fixed, they start walking as usual through the aisles while looking for the products they need.
When someone is interested in another person with that badge, they have to write down the number and
fill out a form
with pre-established suggestions such as "I would love to get to know you better while we take a walk along the banks of the Main" or
"I would love to meet you to have a juice of orange in the fruit department, "
reported the 'Main-Post' newspaper.
Employees play 'Cupid'
Then, an employee at the cash desk calls the number over the public address system and
delivers this message to the person
or gives him a contact card with a message left by the person concerned, according to the Bavarian media.
This is not the only peculiarity of this supermarket, since several reproductions of works in the 'pop art' style have been hung on the premises.
Among them is the piece entitled
'Banana Split'
by the American artist Mel Ramos, in which a naked woman is seen leaning on a bowl with that well-known dessert;
However, the figure's nipples had to be covered after complaints from some customers.
Steven Schellhorn, one of the managers of the establishment, which employs 65 people, mostly young people, told 'Main-Post' that the branch
is a "space to vent creatively."
According to the criteria of The Trust Project
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